Senior Creative Strategist

We are a 7-figure DTC eCommerce brand spending six figures per month on paid social ads.

This is not a social-media content role.

This is not a brand-design role.

This is not a junior media-buyer role.

We are looking for someone who has already helped create winning paid-social concepts for a DTC or eCommerce brand — ideally in fashion, eyewear, beauty, accessories, wellness, or another direct-response category.

You should understand that the best creative is not simply visually appealing. It needs a strong angle, a clear message, a believable reason to buy, and a format that earns attention and converts it into sales.

You should understand

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Meta creative strategy and how creative impacts scale.

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Awareness levels, customer psychology, objections, and belief shifts.

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Hooks, leads, angles, offers, demonstrations, mechanisms, and proof.

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UGC, creator-style ads, statics, carousels, VSLs, PDPs, advertorials, and presells.

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How to study winning ads and identify the underlying pattern rather than copy the surface-level execution.

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How to research competitors, customer reviews, comments, TikTok, Instagram, Reddit, YouTube, and organic trends for useful creative insights.

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How to write clear briefs, give useful feedback, and work effectively with editors and designers.

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How to read performance data, recognise early signs of a winner, and iterate fast.

You will work closely with our media buyers, video editors, and designers. Your job is to lead the creative system: research, creative angles, briefs, feedback loops, testing priorities, and winner iteration.

What we need from you

You must already have a portfolio of performance creative work. We need examples that show you can create concepts that drove paid acquisition — not just content that looked good or performed organically.

Ideal background:

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Experience working with DTC or eCommerce brands, especially in a fast-moving performance environment.

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Experience creating concepts that have spent meaningful budget or contributed directly to revenue growth.

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A strong understanding of Meta buying and the relationship between creative quality, testing velocity, and scaling.

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The ability to turn customer research, reviews, competitor ads, product insights, and offer ideas into high-converting concepts.

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The ability to lead a creative pod without constant founder hand-holding.

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A strong grasp of AI tools when they improve speed or output — while still knowing how to think strategically and make good creative decisions.

You’ll be responsible for

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Building weekly creative angle pods and prioritising what we test next.

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Researching customer psychology, competitor ads, reviews, comments, trends, and organic formats.

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Creating high-converting video and static ad concepts, including hooks, scripts, copy, references, and production briefs.

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Matching the correct creative angle to the correct offer, landing page, and product message.

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Working directly with media buyers to understand what is working, what is not, and why.

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Briefing and managing video editors and designers so creative is delivered at a high standard and on time.

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Turning winners into new hooks, formats, angles, variations, and landing-page concepts.

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Killing weak ideas quickly when the data says they are not working.

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Improving the creative system so we can test more good ideas without sacrificing quality.

What we are not looking for

Do not apply if:

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You only manage campaigns but do not understand creative strategy.

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You need the founder to tell you every angle, hook, or next step.

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You cannot show examples of performance creative connected to paid spend, revenue, or meaningful acquisition results.

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You have not worked inside a real paid-social feedback loop with media buyers and editors.

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You only create organic content and do not understand direct-response conversion.

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You are an agency looking to sell services rather than join the team.

What you’ll get

You will have a long-term, high-ownership role inside a fast-growing DTC brand with real paid scale. You will work with a team that values speed, high standards, clear communication, and accountability.

Compensation will include a competitive base and performance-based upside. If you can consistently create concepts that scale, this is a high-upside role where your impact will be recognised and rewarded.

To apply

Please send us a short introduction, your portfolio or relevant examples, and a brief breakdown of the strongest performance concepts you have created. Tell us what the concept was, how you developed it, who you worked with, and the result it drove.

We are looking for someone who wants to own a creative system, improve fast, and do work they are proud of.