WordPress / Elementor CRO & GHL Integrations

We’re looking for an experienced WordPress / Elementor developer with strong UX, CRO and integration skills to improve an established Australian service-business website.

This is not a full redesign. We want to improve what already exists while making the website easier to navigate, more trustworthy and much better at converting visitors into enquiries, bookings and customers.

Immediate Work

• Improve page layout, flow and visual hierarchy
• Clean up buttons, CTAs and navigation
• Improve trust signals, reviews and credibility
• Improve mobile UX
• Improve service-page layouts
• Correct/improve our main location-page structure
• Create quality reusable service/location-page layouts
• Improve page speed/Core Web Vitals
• Build conversion-focused landing pages/funnels
• Maintain and improve the existing brand — not replace it with a generic template

Our goal:

VISIT - TRUST - ENQUIRE / BUY / BOOK

Conversion Functionality

We also want to develop smarter customer journeys, including:

Residential:
Service - location - upload photos - measurements/details - quote request

Automotive:
Vehicle - tint/package - price - payment/deposit - booking

We are interested in conditional forms, photo/file uploads, online purchasing, payments and booking functionality.

GoHighLevel Integration

GHL is central to our system.

Website enquiries, customer details, photos, measurements, bookings, purchases, payments and marketing/source information should automatically flow into GHL wherever practical.

Our objective is:

Website - GHL - Follow-up - Quote/Booking -Customer - Review/Reactivation

Experience with GHL, APIs/webhooks, ---------- , WooCommerce, advanced forms, GA4/GTM and conversion tracking is highly desirable.

Smart Website / AI

We are also interested in future-ready functionality where it genuinely improves the customer experience, including:

• Intelligent/conditional customer journeys
• GHL Conversation AI/chat
• Smart service recommendations
• AI-assisted customer qualification
• Social/ad-specific landing pages
• Automated booking and follow-up

We don’t want AI gimmicks - technology should increase conversion, build trust or reduce administration.

Working With SEO

We are separately engaging an SEO/CRO specialist who may provide search intent, content, page architecture and conversion requirements.

You will focus on turning those requirements into a high-quality, fast, mobile-friendly customer experience.

SEO should not damage UX or our brand, and design should not compromise SEO.

When Applying

Please show us 2–3 examples of websites/pages you personally built or substantially improved, preferably service businesses.

We particularly want to see:

• Before/after UX or CRO improvements
• Elementor work
• Advanced quote/upload forms
• Booking/payment journeys
• GHL/CRM integrations
• Landing pages/funnels
• Measurable conversion improvements

Please tell us what you personally built, whether any work was outsourced, and whether you’ve previously integrated WordPress/Elementor with GoHighLevel.

Potential for ongoing work after the initial project.