Content Strategist — YouTube Scripts + Instagram Content for Ecommerce Education Brand

We teach people how to build print-on-demand businesses on Etsy and Shopify. Our funnel runs on a free workshop/webinar — most of our content exists to drive registrations or build enough trust that people register later.

We have a founder who records, and a video editor who cuts. What we're missing is the person who d ---------- what gets made.

What you'll own

YouTube: topic research and full scripts — hooks, structure, story beats, CTA placement. You script, our founder records.
Instagram: carousel concepts and copy, reel concepts and hooks, static post ideas. Much of this should not require the founder on camera — carousels, text posts, screen recordings, results breakdowns, and reels cut from existing footage.
Direct our video editor: which moments to clip, what hook to open with, what the payoff is
Build and maintain a content calendar tied to our workshop registration goals
Basic design execution in Canva for carousels and static posts (clean and on-brand, not award-winning)

Our niche

Etsy print-on-demand, Shopify, product research, design tools, ad-driven store building. You don't need to be an expert in it, but you need to be able to research a niche and speak its language credibly. Familiarity with the creator-education space is more important than POD specifically.

You're a fit if

You've written YouTube scripts that performed, and you can show me the videos
You understand hook writing as a discipline, not a vibe
You've created content for an offer-driven business where content had a job beyond engagement
You can work in Canva
Native or near-native written English — you're writing in our founder's voice

How to apply

Record a Loom (10 minutes max) doing the following:

Pull up 2–3 Instagram profiles of creators in the ecommerce/Etsy/Shopify education space. Walk me through what content of theirs is working and why — be specific about hooks and structure, not just "this looks good."
Give me 3 hooks you'd write for a video or reel aimed at getting someone to register for a free Etsy workshop.
Pitch me one Instagram carousel concept, slide by slide, that could run this week.

Then in your proposal:

Link 2–3 YouTube videos you scripted (tell me which parts were yours)
Link one carousel or content piece you designed
Answer: what's the difference between content that gets views and content that gets signups?

Start your proposal with CONTENT-NOW. No Loom, no keyword, no review.

Start: paid trial — one YouTube script and one week of IG content, then ongoing if it's a fit.