Part-Time Meta Ads Specialist – Lead Generation | Restaurants & Venues

We are a UK-based marketing agency specialising in restaurants, hospitality businesses and event venues, and we are looking for an experienced Meta Ads Specialist / Media Buyer to join our team part-time.

This is not a general social media management role.

We need someone who understands how to generate real leads, enquiries and bookings through Facebook and Instagram advertising.

You will initially work approximately 20 hours per week, with the opportunity to increase your hours and grow into a long-term position as we add more client accounts.

Your Responsibilities

Set up and manage Meta Ads campaigns across multiple client accounts

Build Facebook and Instagram lead-generation campaigns

Manage Meta Instant Forms and website conversion campaigns

Monitor and optimise campaigns to reduce CPL and improve lead quality

Test different creatives, hooks, offers, audiences and campaign structures

Build retargeting campaigns

Analyse campaign performance and identify what needs improving

Work with our content team to recommend new advertising creatives

Check Pixel, conversion tracking and Events Manager

Understand Meta Pixel and preferably Conversion API / CAPI

Track results beyond just leads including qualified leads and bookings

Produce simple weekly performance reports

Communicate clearly with our internal marketing team

Our Clients

Most of our clients are:

Restaurants

Wedding venues

Event venues

Hospitality businesses

Many campaigns are focused on generating enquiries for:

Weddings

Private events

Christmas parties

Functions

Restaurant promotions

Special offers

Group bookings

Experience with lead generation is therefore more important to us than e-commerce experience.

Requirements

You should have:

At least 2–3 years of hands-on Meta Ads experience

Strong experience with Facebook and Instagram Ads Manager

Proven lead-generation campaign results

Experience managing multiple campaigns or client accounts

Strong understanding of CPL, CPA, CTR, CPM and conversion rates

Experience testing creatives and advertising angles

Understanding of retargeting

Understanding of Meta Pixel and Events Manager

Good English

Ability to work independently without needing constant supervision

Strong attention to detail

Big Advantage If You Have Experience With

GoHighLevel

Meta Conversion API

CRM systems

Restaurant/hospitality advertising

Wedding or event lead generation

Agency environments

IMPORTANT – How to Apply

Please do not send us a generic application.

Start your application with the words:

VENUE ADS

Then answer the following questions:

How many years have you personally managed Meta Ads?

What types of businesses have you advertised for?

Have you managed lead-generation campaigns before?

What was one of your best lead-generation campaigns?

What was the monthly ad spend?

What CPL or CPA did you achieve?

What changes did you personally make to improve the campaign?

Have you used Meta Pixel and Conversion API?

Have you used GoHighLevel or another CRM?

How many client ad accounts are you comfortable managing at the same time?

Please also send screenshots or examples of Meta Ads campaigns you personally managed.

We are specifically looking for someone who understands the complete process:

Offer ? Creative ? Campaign ? Lead ? CRM ? Follow-Up ? Booking

If you only have experience boosting posts or running basic engagement campaigns, this position will not be suitable.

What We Offer

Long-term opportunity

Remote work

Consistent weekly hours

Opportunity to increase hours as the company grows

Work with multiple hospitality brands

Clear systems and processes

Dedicated content and CRM team supporting you

Opportunity to eventually take ownership of our Meta Ads department

We care more about results and competence than certificates.

If you are a strong Meta media buyer who understands lead generation and wants a long-term role with a growing UK marketing company, we would like to hear from you.

Skills – Select These 3

Facebook ---------- ---------- Marketing

If the platform offers Meta Ads as a skill, select that instead of Digital Marketin