Senior WordPress & GoHighLevel Specialist | SEO, Digital Marketing & Content

Client Location: New Zealand
Employment Type: Part-Time / Remote
Initial Trial: 10 paid hours
Trial Pay: NZ$70 for 10 hours
Ongoing Hours: Approximately 20 hours per week for the successful candidate
Ongoing Pay: NZ$150 per week
Working Window: Between 8:00 AM–5:00 PM Philippine Time, with agreed working hours scheduled within this timeframe
Payment: Weekly via Wise
Experience: 3+ years preferred

About the Role

We are looking for a highly skilled and reliable WordPress & GoHighLevel Specialist who also has strong experience in SEO, digital marketing and ideally content creation.

You will support three different New Zealand-based businesses:

1. An accommodation and group-stay property
2. A fitness and online course business
3. An online retail/clothing business

This is not an entry-level or basic WordPress position.

We need someone who is genuinely experienced and confident working independently inside WordPress and GoHighLevel.

You should be able to identify technical problems, recommend solutions, implement changes, troubleshoot issues and improve systems without needing step-by-step instructions for routine work.

Strong digital marketing and content creation skills are also very important to us. We would particularly like someone who can create professional Reels, short-form videos, campaigns and promotional content, rather than only working behind the scenes technically.

WordPress – Strong Experience Required

You must be highly competent with WordPress.

Responsibilities may include:

• Managing and maintaining WordPress websites
• Creating and editing website pages
• Building landing pages
• Working confidently with themes and plugins
• Working with page builders
• Creating and integrating forms
• Troubleshooting WordPress, plugin and theme issues
• Improving website speed and performance
• Mobile optimisation
• Website usability and navigation
• Website conversion optimisation
• Integrations with external systems
• WooCommerce or e-commerce management where required
• Backups, updates and website maintenance
• Diagnosing technical problems
• Recommending and implementing website improvements

Basic WordPress knowledge is not sufficient for this position.

If your WordPress experience is mainly changing text, uploading images or making basic page edits, this role will not be suitable.

We are looking for someone who can confidently take responsibility for our WordPress websites and solve problems when they arise.

GoHighLevel – Strong Experience Required

You must also have strong practical experience with GoHighLevel/HighLevel.

You should be confident working with:

• CRM
• Contacts
• Tags and segmentation
• Pipelines
• Opportunities
• Funnels
• Landing pages
• Forms
• Surveys
• Workflows
• Automations
• Email campaigns
• SMS campaigns
• Lead nurturing
• Customer follow-up sequences
• Appointment and booking systems
• Tracking
• Integrations
• Troubleshooting automations
• Testing workflows
• Improving customer journeys

We want someone who understands how the different parts of GoHighLevel work together, not someone who has only used one or two features.

You should be able to look at our current GHL setup, identify what is missing or could be improved, recommend a solution and implement it.

SEO

You should also have practical SEO experience, including:

• Keyword research
• Competitor research
• On-page SEO
• Technical SEO
• Local SEO
• Google Search Console
• Google Analytics
• Google Business Profile
• Titles and meta descriptions
• Heading structures
• URLs
• Internal linking
• Website structure
• Search performance monitoring
• Identifying ranking opportunities
• Identifying and fixing technical SEO issues

We are looking for someone who can implement SEO improvements, not simply provide an SEO report.
This is a Bonus to us if you have these skills

Digital Marketing

Strong digital marketing ability

We want someone who understands that the purpose of marketing is not simply to post content.

Our goal is to generate:

Attention ? Traffic ? Leads ? Enquiries ? Bookings/Sales

You may assist with:

• Developing marketing strategies
• Planning promotional campaigns
• Social media campaigns
• Lead generation
• Email marketing
• Customer follow-up
• Offer creation and promotion
• Campaign planning around events and seasonal opportunities
• Analysing marketing performance
• Identifying what is and is not working
• Recommending improvements
• Improving website conversions
• Increasing enquiries, bookings and sales

We value someone who can look at a business, understand what we are trying to achieve and bring forward ideas and recommendations rather than waiting for us to provide every marketing idea.

Reels, Short-Form Video & Content Creation

Strong content creation skills would be a major advantage and an important part of this role.

We are particularly interested in someone who can create excellent marketing content, including:

• Instagram Reels
• Facebook Reels
• TikTok-style short-form videos
• Promotional videos
• Video advertisements
• Social media graphics
• Campaign graphics
• Strong hooks
• Captions
• Calls-to-action
• Content ideas
• Promotional concepts

You should ideally be able to take existing photos, videos or raw footage and turn them into professional, engaging marketing content.

Experience using AI tools for content creation, video editing, marketing or productivity would also be valuable.

The Three Businesses

1. Accommodation / Group-Stay Property

You may assist with:

• WordPress website management
• Booking-related website improvements
• GoHighLevel CRM and automations
• Enquiry follow-up
• Email campaigns
• Lead generation
• Local SEO
• Google Business Profile
• Social media marketing
• Reels and accommodation videos
• Seasonal and event campaigns
• Increasing direct bookings

2. Fitness & Online Course Business

You may assist with:

• WordPress website management
• Landing pages
• Funnels
• GoHighLevel automations
• Lead generation
• Email /SMS follow-up
• Fitness class campaigns
• Online course promotions
• Reels and short-form fitness content
• Social media campaigns
• Customer journeys
• Increasing class registrations and course sales

3. Online Retail / Clothing Business

You may assist with:

• WordPress/WooCommerce
• Website management
• Product uploads
• Website improvements
• SEO
• Product launches
• Email campaigns
• Social media marketing
• Fashion/product Reels
• Promotional videos
• Customer engagement
• Campaigns focused on generating online sales

Who We Are Looking For

We are looking for someone who can work independently and take initiative.

We do not want someone who simply waits to be told every individual task.

The ideal person can:

Identify ? Recommend ? Create ? Implement ? Test ? Measure ? Improve

For example, if you notice a website problem, broken customer journey, missing automation, SEO opportunity or weak marketing campaign, we expect you to bring it to our attention and recommend what should be done.

We value people who can think about the overall business goal rather than simply completing tasks.

Requirements

• Strong and advanced WordPress experience
• Strong GoHighLevel experience
• Practical SEO experience
• Digital marketing experience
• 3+ years relevant experience preferred
• Strong troubleshooting ability
• Strong problem-solving skills
• Excellent attention to detail
• Good written and spoken English
• Able to work independently
• Able to manage multiple businesses and priorities
• Reliable and organised
• Comfortable working remotely with a New Zealand-based team
• Available during the agreed working window of 8:00 AM–5:00 PM Philippine Time

Strong video editing, Reels, social media and content creation experience will be highly regarded.

Trial, Hours & Pay

We will begin with a paid 10-hour trial at NZ$70.

The trial will allow us to assess your actual technical ability, quality of work, communication, initiative, reliability, problem-solving ability and ability to work across our systems and businesses.

For the successful candidate, the role can then increase to approximately:

20 hours per week at NZ$150 per week.

Payment is made weekly via Wise.

The working hours will be agreed within the 8:00 AM–5:00 PM Philippine Time working window.

This is not intended to be a short-term project.

We are looking for the right person to become part of our team, and this could possibly become a full-time position as our businesses develop and responsibilities increase.