Klaviyo Email Marketing Specialist (E-commerce Fashion Brand)

We are building a premium fashion brand focused on exceptional quality, timeless design, and delivering a luxury customer experience.

We're looking for someone who understands that email marketing is a revenue channel—not just beautiful email s.

This role is for someone who thinks strategically, analyzes customer behavior, optimizes performance, and continuously looks for ways to increase customer lifetime value and overall store revenue.

If you only know how to create newsletters, this isn't the right position.

If you're obsessed with conversion optimization, customer retention, segmentation, and data-driven marketing—we want to meet you.

Your Mission

Your primary responsibility is to grow revenue generated through Klaviyo by creating high-converting email and SMS campaigns, automated customer journeys, and continuously optimizing performance through testing and analytics.

You should think like an owner, not an employee.

We want someone who asks:

How can we increase repeat purchases?
Why are customers abandoning checkout?
Which segment should receive this campaign?
How can we increase Average Order Value?
Where are we losing customers?
What can we automate?
How do we improve customer retention?
Responsibilities
Klaviyo Strategy

Develop and execute a comprehensive email marketing strategy that aligns with business goals.

Plan monthly promotional calendars.

Identify revenue opportunities.

Create customer lifecycle strategies.

Improve customer retention.

Increase customer lifetime value.

Build segmentation strategies.

Monitor campaign performance.

Optimize deliverability.

Email Campaigns

Design and build premium-looking email campaigns.

Product launches

Flash sales

VIP offers

Seasonal campaigns

Product education

Brand storytelling

Restock announcements

Cross-selling

Upselling

Win-back campaigns

Customer appreciation email s

Automation Flows

Build, optimize, and maintain flows including:

Welcome Series

Browse Abandonment

Cart Abandonment

Checkout Abandonment

Post Purchase

Customer Thank You

Review Request

Cross Sell

Upsell

Win Back

VIP Customer Journey

Birthday Flow

Replenishment

Sunset Flow

Back In Stock

Price Drop Alerts

Segmentation

Create advanced customer segments based on:

Purchase history

Customer lifetime value

Shopping behavior

Browsing behavior

Location

Average order value

Product categories

VIP customers

Engagement

Inactive subscribers

New customers

Returning customers

High-value customers

A/B Testing

Continuously test:

Subject lines

Preview text

CTA buttons

Offer types

Email layouts

Images

Send times

Copywriting

Discount strategies

Flow timing

Landing pages

Analyze results and implement winning strategies.

Reporting & Analytics

Track and report:

Email Revenue

Revenue Attribution

Open Rate

Click Rate

Conversion Rate

Placed Order Rate

Revenue Per Recipient

List Growth

Bounce Rate

Spam Rate

Unsubscribe Rate

Flow Performance

Campaign Performance

Customer Retention

Repeat Purchase Rate

Customer Lifetime Value

Present actionable recommendations based on the data.

Shopify Integration

Work closely with our Shopify store.

Understand:

Customer Journey

Product Pages

Collections

Checkout

Landing Pages

Promotions

Discounts

Bundles

Loyalty Programs

Product Launches

Revenue Optimization

Identify opportunities to increase:

Average Order Value

Repeat Purchases

Customer Retention

Email Revenue

SMS Revenue

Customer Lifetime Value

Overall Store Revenue

Recommend improvements beyond email whenever you identify opportunities.

Qualifications
Required

? 3+ years of hands-on Klaviyo experience

? Proven success managing Shopify brands

? Strong understanding of customer lifecycle marketing

? Experience with premium or luxury e-commerce brands

? Excellent written English

? Strong analytical mindset

? Highly organized

? Self-starter

? Data-driven decision maker

? Strategic thinker

? Strong understanding of customer psychology

? Comfortable interpreting marketing metrics

Technical Skills

Must have experience with:

Klaviyo

Shopify

Email Deliverability

List Segmentation

Customer Journey Mapping

A/B Testing

Dynamic Content

Flows

Campaigns

Reporting

UTM Tracking

Forms & Popups

SMS Marketing (Preferred)

Bonus Skills

Experience with:

Canva

Figma

Photoshop

Google Analytics 4

Triple Whale

Northbeam

Meta Ads

Google Ads

Recharge

Smile.io

LoyaltyLion

Attentive

Postscript

Okendo

Judge.me

What We're Looking For

We're not hiring someone who simply "sends email s."

We're hiring someone who can think strategically and contribute to growing the business.

You should:

Think like a marketer

Think like a business owner

Love solving problems

Make recommendations

Challenge ideas respectfully

Take initiative

Use data to support decisions

Focus on increasing revenue

If you wait to be told exactly what to do every day, this role is probably not the right fit.

Key Performance Indicators (KPIs)

You will be evaluated on:

Email -attributed revenue growth
Flow revenue growth
Campaign performance
Customer retention rate
Repeat purchase rate
Average Order Value (AOV)
Customer Lifetime Value (CLV)

Email list growth
Deliverability health
A/B testing velocity and impact
Revenue per recipient
Automation optimization
On-time campaign execution
Quality of strategic recommendations
To Apply

Please include the following:

Your resume
Portfolio of Klaviyo campaigns
Screenshots of Klaviyo dashboards (remove confidential information)
Examples of flows you have built
Shopify stores you've worked with
Revenue results you've helped achieve
Describe your biggest Klaviyo success story.
What strategies did you use to increase revenue?
Which Klaviyo metrics do you monitor most closely, and why?
Explain the customer lifecycle strategy you would implement for a premium fashion brand.
How would you increase repeat purchases without relying heavily on discounts?
What would you do in your first 30 days?
Record a 2–3 minute Loom video introducing yourself and explaining why you're the right fit for this role.
Include the phrase "Revenue First" at the beginning of your application so we know you've read the entire job description.
Ideal Candidate

The ideal candidate is someone who understands that every email should have a business purpose. They combine creativity with commercial thinking, make decisions based on data, and proactively identify opportunities to increase revenue. They are comfortable taking ownership, communicating recommendations, and continuously improving the customer experience through lifecycle marketing.

This is an opportunity to become a long-term strategic marketing partner as our premium fashion brand grows. High performers will have the opportunity to transition into a larger role with increased responsibility and compensation.