Media Buyer (AI Tools Expert)

About the Role:
We are looking for a highly skilled and tech-savvy Media Buyer who knows how to leverage the power of Artificial Intelligence to create, optimize, and scale profitable ad campaigns. In this role, you will be responsible for managing our paid advertising efforts while utilizing the latest AI tools to streamline creative generation, write compelling copy, and improve targeting efficiency.

Key Responsibilities:

Campaign Management: Plan, launch, and manage paid advertising campaigns across platforms like Meta (Facebook /Instagram), Google Ads, or TikTok.

AI-Driven Creatives & Copy: Utilize AI tools (such as ChatGPT, Claude, Midjourney, Canva AI, or AdCreative.ai) to generate high-converting ad copy, hooks, images, and video concepts.

Optimization: Monitor daily campaign performance, analyze data, and optimize campaigns to achieve target KPIs (CPA, ROAS, CTR).

Testing: Conduct continuous A/B testing of audiences, ad creatives, and copy using AI-driven insights to scale winning ads.

Reporting: Track spending and provide regular reports on campaign performance and ROI.

Requirements & Qualifications:

Proven experience as a Media Buyer managing profitable campaigns on Meta/Facebook or Google Ads.

Hands-on experience using AI tools for digital marketing, copywriting, and image generation.

Strong analytical skills with a deep understanding of digital advertising metrics.

Self-motivated, proactive, and able to work independently.

Strong English communication skills.