Digital Marketing & Lead Generation Specialist – Real Estate

Digital Marketing & Lead Generation Specialist – Real Estate

Position Overview

We are looking for an experienced, hardworking and results-driven Digital Marketing & Lead Generation Specialist based in the Philippines to join our real estate team.

The successful candidate will be responsible for managing and growing our presence across multiple social media and digital marketing platforms, including:

• Facebook
• TikTok
• Xiaohongshu / RED
• WeChat
• X / Twitter

The primary objective of this role is to generate qualified leads and new business opportunities for our company, including:

• New long-term rental property management listings
• New short-term rental / holiday rental listings
• Properties for sale
• Landlord enquiries
• Property owner leads
• Buyer and seller leads

This is not simply a social media posting role. We are looking for someone who understands digital marketing, lead generation, audience growth and conversion.

Key Responsibilities

• Plan and execute social media marketing campaigns across Facebook , TikTok, Xiaohongshu, WeChat and X / Twitter
• Create and publish engaging real estate-related content
• Generate new landlord, property owner, seller and investor leads
• Promote our long-term rental management services
• Promote our short-term rental management services
• Generate new residential property sales listings
• Promote properties currently available for rent or sale
• Create lead-generation campaigns and advertising funnels
• Manage Facebook and Meta advertising campaigns
• Develop organic and paid social media strategies
• Monitor and respond to social media enquiries
• Convert online enquiries into qualified sales opportunities
• Assist with lead follow-up and database management
• Research competitors and current property marketing trends
• Identify new marketing opportunities and target audiences
• Track advertising performance, enquiries, leads and conversions
• Produce regular marketing performance reports
• Continuously test and improve campaigns to achieve better results

Minimum Requirements

Applicants must have:

• Minimum 2 years of professional digital marketing experience
• Proven experience managing social media accounts for a business
• Experience with Facebook / Meta marketing and advertising
• Experience creating content for TikTok and short-form video platforms
• Good understanding of lead generation and customer acquisition
• Strong written and spoken English
• Ability to create professional and engaging marketing content
• Strong communication and organisational skills
• Ability to work independently and meet deadlines
• Strong attention to detail
• A proactive and results-focused attitude

Previous experience in real estate, property management, property sales, short-term rentals, hospitality or professional services will be highly regarded.

Preferred Skills

Experience with any of the following will be an advantage:

• Meta Ads Manager
• Facebook Lead Ads
• TikTok Ads
• Xiaohongshu / RED marketing
• WeChat marketing
• Canva
• CapCut
• Adobe Creative Suite
• Video editing
• Copywriting
• SEO
• Google Ads
• Email marketing
• CRM systems
• Lead nurturing
• Marketing automation
• Real estate marketing

Chinese language skills will be highly regarded, particularly candidates who understand Xiaohongshu and WeChat marketing.

What We Are Looking For

We are looking for someone who is:

• Hardworking
• Responsible
• Dedicated
• Reliable
• Proactive
• Creative
• Self-motivated
• Results-oriented
• Comfortable working under pressure
• Willing to learn
• Able to take ownership of their work
• Able to follow tasks through to completion
• Focused on generating measurable business results

We want someone who treats the company’s marketing as if it were their own business and continuously looks for ways to bring in more clients, landlords, property owners and sales opportunities.

Key Performance Expectations

The successful candidate will be expected to contribute directly to business growth.

Performance will be measured by factors including:

• Number of qualified leads generated
• Number of new landlord enquiries
• Number of new long-term rental management opportunities
• Number of new short-term rental management opportunities
• Number of potential property sales listings generated
• Cost per lead
• Social media engagement and audience growth
• Conversion rate from enquiry to qualified lead
• Overall contribution to new business revenue

Working Arrangement

This is a remote position based in the Philippines.

The successful candidate must have:

• Reliable internet
• A suitable home-office environment
• Reliable computer equipment
• Ability to communicate during Australian / Sydney business hours when required
• Flexibility to support campaigns outside normal business hours when necessary

We are looking for someone interested in a long-term position and growing together with the company.

Application Requirements

Please provide:

1. Your current CV / resume
2. Your total years of digital marketing experience
3. Examples of social media accounts you have managed
4. Examples of marketing campaigns you have created
5. Your experience with Facebook / Meta Ads
6. Your experience with TikTok marketing
7. Whether you have experience with Xiaohongshu or WeChat
8. Whether you have previously worked in real estate or property-related marketing
9. Examples of leads or sales you have generated through digital marketing
10. Your expected monthly salary in PHP
11. Your availability to start

Please also provide links to your portfolio, social media work, advertising campaigns or previous marketing projects where available.