Social Media Strategist/Manager - Personal Brand

Reports to: Creative Lead
Works alongside: Video editor (already in place)

Account focus - A brand for women rebuilding themselves after a major life transition.

It started from my own breakup, leaving a long-term relationship and having to rebuild from nothing. That's where the audience found me, and heartbreak is still the door people walk through. But the brand isn't about the breakup. It's about what comes after: becoming emotionally and financially independent, building a career and a business, and creating a life you're genuinely excited about.

VOLUME (per month)

20 Reels — I film, my video editor cuts, you brief and review
4 Carousels — you write and design
2 Photo posts — I supply photos, you edit and caption
15 Stories — you

Reels are filmed by me across 2–4 batch days. Open to adjusting these numbers up or down once we see what's working.

CONTENT CALENDAR & STRATEGY

Plan and own the monthly content calendar across TikTok and Instagram
Research top-performing creators in the niche and adjacent spaces; identify what's already working on my accounts
Post to find outliers , anything doing 5x normal reach, then double down deliberately: same angles, same topics, new variations
Build content that attracts buyers, not random views. No trends for the sake of trends

SCRIPTING & FILMING DIRECTION

Script a full month of short-form content in advance
Give me clear filming direction: what to shoot, angles, setups, and how to batch efficiently in one session
Important: my strength is prepared, scripted content and voiceover. Long unscripted talking-head isn't my format. Scripts need to be written for delivery I can actually execute

WHAT YOU EDIT DIRECTLY

Instagram and TikTok Stories, built from scratch, roughly 15 sales-focused stories a month
Static and photo posts, what to post, how often, how it should look, and the actual edit
Captions, hooks, and CTAs across everything

WHAT YOU COORDINATE, NOT EDIT

Reels and long-form video go to my video editor. You brief them, communicate the creative direction, and review the cut against the script before it goes out. You're the bridge between strategy and the edit , not the one cutting it

UPLOADING & SCHEDULING

Post and schedule everything across both platforms

COMMUNITY & DMs

Reply to DMs and comments in my voice
Summarise recurring themes and questions back to me weekly, that's raw material for content and product
Flag brand inbound and anything that needs my personal reply

MONETISATION & REPORTING

CTAs that route people to DMs, the freebie, and the email list (once the product is launched)
Track leads and conversions, not vanity metrics
Monthly reporting against those milestones

PLEASE INCLUDE IN YOUR APPLICATION

Your work style — how much direction do you need from me, and where do you prefer to run independently?
Deadlines — what's the cadence for scripts, calendar, and posting, and what do you need from me each week to keep it moving?
Reporting — what do you track, how often do I see it, and what does a monthly report actually look like?
When something isn't working — do you flag it early or wait for the monthly review?
Relevant work — accounts you've grown, ideally in a personal-brand or women's lifestyle space.
Your rate and what's included at that rate.
One idea for my account, based on what you see on it right now.