Creative Strategist – DTC Jewelry Brand (Meta Ads)

Creative Strategist – DTC Jewelry Brand (Meta Ads)

About the Role

We are a growing DTC jewelry brand. We are looking for a talented Creative Strategist to join our team and help us scale our ad creative heading into Q4 and beyond.

This is NOT a video editing role. We have editors on the team. Your job is research, strategy and writing.

What You'll Do

Deep customer avatar research — mining Amazon reviews, Reddit, Facebook groups, Etsy and anywhere else real customers talk
Identify customer fears, desires, pain points and exact language they use
Develop fresh ad angles and hooks based on your research
Write high converting scripts and concepts across multiple ad formats
Recommend the best ad format for each angle — not every concept needs to be UGC. You'll d ---------- whether an angle works better as a first person testimonial, a product beauty shot, a social proof compilation or something else entirely
Write detailed creative briefs for our video editors
Direct and brief our editing team on creative execution
Analyze ad performance data and iterate based on what's working
Continuously find new angles we haven't tested yet

What We're Looking For

2+ years experience in DTC ecommerce creative strategy
Strong understanding of Meta ad creative and direct response copywriting
Proven ability to research customer avatars and turn insights into winning angles
Experience writing scripts and concepts across multiple ad formats including UGC, product demo, social proof compilations, static image and text based video
Ability to identify which format works best for a given angle and audience
Understanding of awareness stages — TOF, MOF, BOF
Ability to brief and direct video editors
Strong written English
Highly organized and reliable
Works independently without hand holding

Preferred:

Experience with jewelry, gift or lifestyle DTC brands
Experience working with emotional gift giving products
Understanding of customer avatars
Understanding of which ad formats perform best for jewelry and gift giving categories specifically

What You Won't Be Doing

Video editing
Managing ad campaigns
Running paid media

This Role Is Right For You If:

You love digging into customer psychology and finding angles others miss
You can write scripts and concepts that make people stop scrolling and feel something
You take ownership and don't need to be micromanaged
You want a long term role with room to grow as we scale

Hours: Part time — 25 hours per week to start. Potential to grow to full time based on performance and business needs.

Long Term Opportunity
If the collaboration is strong this has the potential to grow into a Creative Team Lead position where you help build and manage our creative department.

How to Apply
Please send:

Examples of scripts or briefs you have written for DTC brands
Examples of different ad formats you have developed concepts for
A short explanation of how you research customer avatars
Any results or performance data from creative you have developed
Your availability and monthly rate

We are NOT looking for general copywriters or video editors. Please only apply if you have specific DTC ecommerce creative strategy experience.