Meta Ads & Landing Page Specialist HubSpot + GitHub/Vercel

Job Title: Meta Ads & Landing Page Specialist – HubSpot, GitHub & Vercel

Employment Type: Part-time with opportunity to become full-time
Location: Remote – Philippines
Company: Pro 1 Laser

We are looking for an experienced, hands-on digital advertising specialist who can manage targeted Meta and Instagram campaigns and build the landing pages used for those campaigns.

Pro 1 Laser supplies professional medical and aesthetic laser equipment to clinics, medical spas and healthcare providers. Our website is managed through GitHub, hosted on Vercel and connected to HubSpot.

This is not a general social media posting or basic virtual assistant position. We need someone who understands the complete lead-generation process—from the advertisement and landing page to tracking, HubSpot lead capture and campaign reporting.

Your Responsibilities

• Set up and manage Meta and Instagram advertising campaigns.
• Build campaign-specific landing pages on our existing GitHub/Vercel website.
• Ensure each landing page matches the advertisement’s message, offer and target audience.
• Set up HubSpot forms, hidden fields and campaign tracking.
• Implement and verify Meta Pixel, GA4, HubSpot tracking and conversion events.
• Add and test UTM parameters for campaigns, ad sets and creatives.
• Create separate conversion paths for:

• Pricing requests
• Product demonstrations
• Financing inquiries
• Downloadable guides and lead magnets
• Build thank-you pages and test the complete lead journey.
• Confirm that every lead enters HubSpot with the correct campaign, product and source information.
• Help configure HubSpot lead assignment, notifications, follow-up tasks and workflows.
• Build retargeting audiences and campaigns.
• Monitor and report:

• Cost per lead
• Cost per qualified lead
• Landing-page conversion rate
• Click-through rate
• Pricing requests
• Booked demonstrations
• Test advertisements, headlines, landing-page content, calls to action and form length.
• Provide clear weekly reports explaining results and recommended changes.
• Use GitHub branches, pull requests and Vercel previews before publishing website changes.

Required Experience

• Proven experience managing Meta Ads for lead generation.
• Experience building conversion-focused landing pages.
• Strong knowledge of HubSpot forms, contact properties, workflows and campaign attribution.
• Experience with Meta Pixel, GA4, Google Tag Manager and conversion tracking.
• Comfortable working with GitHub and Vercel.
• Able to make practical HTML, CSS and JavaScript changes.
• Able to test the entire funnel from advertisement click to HubSpot contact creation.
• Strong written English and clear communication.
• Organized, detail-oriented and able to document your work.
• Able to follow an approval process and work with regulated marketing content.

Experience with Astro is preferred. Applicants with strong GitHub/Vercel and front-end experience who can learn Astro quickly may also apply.

Preferred Experience

• Medical devices, aesthetic clinics, medical spas or high-ticket B2B products.
• Meta Conversions API and offline conversion tracking.
• HubSpot lead scoring and sales pipelines.
• Google Ads or LinkedIn advertising.
• Conversion-rate optimization and A/B testing.
• Canva or Adobe creative tools.

Important Working Rules

• Campaigns cannot be launched without approval.
• Advertising budgets cannot be changed without approval.
• Landing pages must be reviewed through a Vercel preview or GitHub pull request before publishing.
• Product specifications and clinical claims must come from approved company materials.
• All paid leads and campaign activity must be tracked in HubSpot.
• Agencies and applicants who intend to outsource the work should not apply.

Schedule

The position will begin part-time and may become full-time based on performance. You must be available for scheduled meetings and provide regular written progress updates.

How to Apply

Begin your application with the words:

TRACKED CONVERSIONS

Then include:

1. A short explanation of your Meta Ads experience.
2. Examples of landing pages you personally built.
3. Examples of lead-generation campaigns you personally managed.
4. Screenshots of campaign results, with confidential information removed.
5. Your exact responsibilities for each example.
6. Your experience with HubSpot, GitHub and Vercel.
7. Your preferred working hours and weekly availability.
8. Your expected hourly or monthly compensation.
9. A link to a short Loom video introducing yourself and explaining how you would connect a Meta advertisement, a Vercel landing page and a HubSpot contact record.

Please also answer these questions:

1. How would you track a visitor from a Meta advertisement through a landing page and into HubSpot?
2. What information should be stored in HubSpot for every paid advertising lead?
3. What is the difference between Meta Pixel tracking and HubSpot contact attribution?
4. How would you troubleshoot a campaign where Meta reports conversions but HubSpot shows the wrong lead source?
5. Have you worked with GitHub branches and pull requests? Please describe your experience.
6. What information would you require from us before launching a new campaign?

Selected applicants will be invited to complete a short paid practical assignment before a final hiring decision is made.