B2B Growth Marketing Specialist (Outbound & Nurture)

Role Overview

We're seeking a B2B Growth Marketing Specialist to build and execute a multi-channel outbound and audience-nurturing engine targeting print shops, sign companies, and vehicle wrap operations. In this role, you will manage a tech stack consisting of Instantly, SimpleTexting, Beehiiv, and YAMM to scale lead generation, distribute technical lead magnets, and drive sales conversions.

Key Responsibilities

• Outbound Campaign Management: Configure secondary domain authentication (SPF, DKIM, DMARC), manage warmup protocols, register 10DLC numbers for SMS, and execute cold outreach via email and SMS.

• Lead Prospecting: Source and scrape target ICP leads using tools such as Apollo and ---------- .

• Audience Nurturing & Newsletter: Route cold opt-ins into Beehiiv using Zapier automations and publish regular newsletters featuring technical visual breakdowns, margin blueprints, and capacity alerts.

• Lead Magnet Development: Produce operational PDF resources—such as vehicle wrap checklists and substrate guides—to bridge cold outreach into subscriber opt-ins.

• VIP Conversions: Track engaged newsletter subscribers in Google Sheets and launch ultra-personalized YAMM email follow-ups to convert warm leads into booked consultations.

• KPI Optimization: Monitor and optimize campaign benchmarks, including email open rates (>50-60%), cold SMS reply rates (>2-5%), newsletter CTR (>3%), and VIP meeting booked rates (>20%).

Required Qualifications

• Tech Stack Proficiency: Direct experience with Instantly, SimpleTexting, Beehiiv, YAMM, and Zapier or Make.

• Deliverability & Compliance Knowledge: Working knowledge of email deliverability protocols (SPF, DKIM, DMARC, domain warmup) and TCPA/10DLC SMS compliance.

• Copywriting & Asset Creation: Ability to write concise, pain-point-driven cold copy and author technical, industry-specific operational resources.

• B2B Lead Generation Experience: Proven track record in B2B outbound list building, audience nurturing, and lead funnel management.