Virtual Marketing Manager – Custom Home Building Company

Virtual Marketing Manager – Custom Home Building Company

About the Role
We are launching a new custom home building company in the Dallas–Fort Worth, Texas market and are looking for an experienced Virtual Marketing Manager to build and manage our digital marketing operation from the ground up.
This is not just a social media position. We are looking for someone who understands lead generation and can create a complete digital system that attracts prospective custom-home clients, captures their information, follows up automatically, and moves qualified leads into our sales pipeline.
The ideal candidate is highly technical, creative, data-driven, and comfortable using AI and automation to make the marketing operation as efficient as possible.
Key Responsibilities
Website & Landing Pages

• Design and launch a professional custom home builder website.
• Create landing pages for specific campaigns and customer types.
• Optimize the website for mobile performance, speed, conversions, and SEO.
• Implement lead forms, tracking, analytics, call-to-actions, and CRM integrations.
• Maintain and continuously improve the website.

Google Ads

• Create and manage Google Search campaigns.
• Conduct keyword and competitor research.
• Develop campaigns targeting people searching for custom home builders and related services.
• Build dedicated landing pages for paid campaigns.
• Set up conversion tracking.
• Monitor cost per lead, conversion rate, and campaign ROI.
• Continuously optimize campaigns and eliminate wasted ad spend.

Facebook & Instagram Advertising

• Build and manage Meta advertising campaigns.
• Develop audiences and retargeting campaigns.
• Create ad copy and coordinate/create advertising graphics and content.
• Install and manage Meta Pixel and conversion tracking.
• Test creatives, offers, audiences, and landing pages.
• Optimize campaigns around qualified leads rather than vanity metrics.

SEO & Local Search

• Develop and execute an SEO strategy.
• Perform keyword research for custom home construction.
• Optimize website pages and content for Google.
• Build location/service-area pages.
• Manage on-page and technical SEO.
• Assist with Google Business Profile optimization.
• Develop content designed to increase organic search traffic and generate leads.
• Track keyword rankings, organic traffic, and conversions.

CRM & Sales Pipeline
Implement and manage a CRM system that tracks leads from:
New Lead ? Contacted ? Qualified ? Consultation ? Estimate/Proposal ? Contract ? Closed
Responsibilities include:

• CRM setup and customization.
• Website-to-CRM integration.
• Lead source tracking.
• Automated follow-up sequences.
• Email and SMS automation.
• Appointment scheduling.
• Sales pipeline management.
• Lead nurturing.
• Reporting dashboards.

AI & Marketing Automation
A major part of this position will be helping us create an AI-powered marketing and lead management system.
We want to automate as much of the marketing and lead follow-up process as reasonably possible.
Potential responsibilities include:

• AI lead qualification.
• Automated SMS/email follow-up.
• AI chat or website lead capture.
• Automated appointment scheduling.
• Lead nurturing sequences.
• CRM workflow automation.
• AI-assisted content creation.
• Automated reporting.
• Integration between website, advertising platforms, CRM, email , SMS, and other systems.

Experience with platforms such as GoHighLevel, HubSpot, Zapier, Make, ChatGPT/OpenAI integrations, WordPress/Webflow and similar tools is highly desirable.
What We're Looking For
Previous experience is required.
The ideal candidate has experience with several of the following:

• Website design/development
• Google Ads
• Meta/Facebook Ads
• SEO
• Local SEO
• CRM implementation
• Marketing automation
• AI integrations
• Lead-generation funnels
• Landing-page optimization
• Email /SMS marketing
• Analytics and conversion tracking

Experience marketing construction companies, home builders, remodeling companies, real estate companies, roofing/HVAC/home-service businesses, or other high-ticket services is a major plus.
Required With Application
Please do not apply without providing examples of previous work.
Your application must include:
1. Portfolio or links to websites you have built or managed.
2. Examples/results from Google Ads campaigns.
3. Examples/results from Facebook /Instagram advertising.
4. SEO results or examples of websites you have helped rank.
5. CRM/automation systems you have personally implemented.
6. Examples of AI integrations or automated workflows you have created.
7. Your preferred marketing/CRM technology stack.
8. Your expected monthly salary/rate.
9. Your availability and working hours.
10. A short explanation of how you would launch the marketing system for a brand-new custom home builder entering the DFW market.
Success in This Position
We are ultimately interested in qualified leads and signed custom-home contracts, not simply website traffic, followers, impressions, or likes.
You will be expected to track metrics such as:
Ad Spend ? Leads ? Cost Per Lead ? Qualified Leads ? Appointments ? Proposals ? Contracts ? Revenue
We are looking for someone who wants to take ownership of the marketing operation and grow with the company.
Long-term opportunity available for the right person.