SEO Specialist (Urgent)

We are seeking an experienced and results-driven SEO & CRO Specialist to join our dynamic marketing team.

Who We Are:
We are brand strategists, critical thinkers, creatives, and results-obsessives. There’s not much that gives us greater kicks than a KPI on an upward trajectory.

121 Group is a full-service brand, marketing, and digital agency with expertise in both B2C (business-to-consumer) and B2B (business-to-business) solutions across all digital and traditional channels.

We service the entire APAC region from our offices in Melbourne, Sydney, Brisbane and Perth.

Job Summary:
You will be responsible for optimising our customers website to improve search engine rankings and enhance user experience to drive conversions. This role requires a deep understanding of SEO best practices, a strategic mindset for CRO (Conversion Rate Optimisation), and the ability to analyse data to make informed decisions

Responsibilities:
SEO Strategy & Implementation:

• Develop and execute effective SEO strategies to improve organic search rankings and drive traffic.
• Responsible for creating SEO deliverables (Website Optimisation, Technical Audit, Link Building Strategy, New Market Research, and Blog Content Research).
• Monitor and analyse SEO performance using tools like Google Analytics, Search Console, and SEO software.
• Provide SEO expertise for reporting, linking campaigns, conversion goals, on-site & off-site optimisation.
• Provides assistance with SEO Proposals.
• Helping SEO Managers and other specialists out on tasks.
• Provides assistance with Migration SEO Audits.
• Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.

Conversion Rate Optimisation (CRO):

• Develop and execute CRO strategies to improve the user experience and increase conversion rates.
• Conduct A/B testing, multivariate testing, and user behavior analysis to identify areas for improvement.
• Analyse website traffic and user engagement metrics to identify conversion bottlenecks.
• Create and maintain landing pages optimised for conversion.

Content Optimisation:

• Collaborate with the content team to ensure all content is SEO-friendly and aligned with the overall SEO strategy.
• Optimise existing content for better search engine visibility and user engagement.
• Develop and implement content strategies to support SEO and CRO goals.

Reporting & Analysis:

• Prepare regular reports on SEO and CRO performance, highlighting key insights and actionable recommendations.
• Track, analyse, and report on key performance indicators (KPIs) such as organic traffic, bounce rate, conversion rate, and ROI.
• Use data-driven insights to refine and optimize SEO and CRO strategies.

Requirements:

• Candidates must possess at least a Bachelor’s/College Degree in Computer Science, Information Technology, Marketing or equivalent.
• At least 2 years of proven experience as an SEO Specialist, CRO Specialist, or similar role.
• 2+ years experience in an agency or in-house role.
• Strong understanding of search engine algorithms and ranking factors.
• Excellent high level of organisational and time management skills.
• Understanding of search engine algorithms and ranking methods.
• In-depth experience with website analytics/ SEO tools such as Google Analytics, Google Search Console, Screaming Frog, Deep Crawl & SEM Rush.
• Familiarity with WordPress, Shopify, Magento, or other content management systems.
• Knowledge of keyword research and data mining tools.
• Able to complete competitive analysis of other companies within the industry.
• Familiarity with WordPress, Shopify, Magento or other content management systems.
• Up-to-date with the latest trends and best practices in SEO.
• Ability to work with minimum supervision in a busy environment.
• Excellent analytical skills and attention to detail.
• Effective communication skills, including speaking, writing, and active listening.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Desirable:

• In-depth knowledge with technical SEO & CRO.
• Has experience working with e-commerce and medical sites.
• Knowledge of HTML, CSS, and basic web development principles is a plus.

Please send your updated Cv and portfolio to ---------- the above sounds like you, and you are ready to join our dynamic team and bring your expertise to such an amazing precinct, apply today. We look forward to your application.

We will ignore all applicants who did not follow the instructions