Real Estate Virtual Assistant – Lead Follow-Up & CRM Management

We are looking for a reliable, personable, and highly organized Part-Time Real Estate Virtual Assistant to help manage our growing database of buyer and seller leads.

This position will begin on a part-time basis, with the potential for increased hours as the business grows and based on performance.

This is a phone-heavy position, so we are looking for someone who genuinely enjoys talking to people, sounds warm and confident on the phone, and is comfortable consistently following up with leads.

The primary goal of this position is to make sure our leads are contacted, nurtured, organized, and scheduled for appointments with the agent when appropriate.

Responsibilities
Follow up with new and existing leads by phone, text, and email using provided scripts and processes
Respond to incoming lead inquiries and help schedule appointments with the agent
Consistently follow up with leads who are not ready to schedule immediately
Reactivate older leads in the database
Maintain accurate and detailed notes for every contact
Update lead stages, tags, tasks, follow-up dates, and contact information in the CRM
Make sure leads do not sit in the database without proper follow-up
Help clean and organize the CRM, including duplicate, invalid, or outdated contacts
Build, customize, and maintain Smart Plans and automated follow-up campaigns
Assist with setting up and maintaining property alerts/searches as directed
Send approved lender information and other resources to leads when instructed. When applying, use “I'm ready to assist” as your subject line.
Work alongside our CRM’s AI Sales Agent, monitoring conversations and completing human follow-up when needed
Maintain CRM templates and branding
Create and prepare a monthly real estate newsletter for our database
Help maintain consistent long-term database nurture
Provide regular updates on lead activity, appointments, follow-up, and database status

What We’re Looking For
Someone who genuinely enjoys being on the phone
Excellent spoken and written English
Warm, friendly, confident, and professional phone presence
Comfortable making outbound calls and following up consistently
Able to have natural conversations without sounding robotic or overly scripted
Strong attention to detail
Excellent organization and CRM management skills
Comfortable working independently and following established systems
Persistent with follow-up without being aggressive or pushy
Experience working with real estate leads is strongly preferred
Experience with Lofty CRM is strongly preferred
Experience with CRM automations, Smart Plans, email campaigns, and database management is a plus
Familiarity with AI-assisted lead follow-up is a plus
Important

This is not a cold-calling/prospecting sales position. The VA will primarily assist with lead follow-up, appointment setting, CRM management, database nurture, and administrative support using company-approved scripts and procedures.

Voice Recording Required

Because this position involves frequent phone communication with prospective clients, applicants must submit a short voice recording with their application.

Please record yourself saying:

“Hi, this is [Your Name] calling on behalf of Arielle with eXp Realty. I’m reaching out because you recently expressed interest in buying a home in Georgia. I wanted to check in and see if you’re still interested in making a move. If so, I’d be happy to help schedule a quick call with Arielle to discuss what you’re looking for and your next steps.”

We are listening for clear English, confidence, warmth, natural pacing, professionalism, and an overall friendly phone presence.

To Apply

Please include:

A brief introduction about yourself and your VA experience
Any previous real estate experience
Your experience with Lofty CRM or other real estate CRMs
Your experience handling phone, text, and email follow-up
Your experience creating email newsletters or CRM campaigns
Your requested hourly rate
Your availability and preferred working hours
A link to your required voice recording

Please also tell us why you enjoy working on the phone and why you believe you would be a good fit for this position.