Email & SMS Marketing Specialist (Klaviyo)

HOW TO APPLY:

Please send a brief Loom video (1-3 minutes) to ---------- telling us about the email and SMS programs you have built and managed. Include which brands you worked with, what countries those brands and their customers were based in, and what you were personally responsible for.

Please also include:

• Your expected hourly rate
• Your available hours in US Eastern Time
• Two or three email s you wrote yourself, as screenshots or links
• Any experience with Klaviyo, SMS platforms, or subscription brands

Experience with dietary supplement or consumer product brands is preferred, but not required.

INTRODUCTION:

We are a US-based direct-to-consumer supplement brand looking for an Email and SMS Marketing Specialist to own our Klaviyo program.

Most of our revenue comes from subscribers, which makes retention the most important thing we do. We need someone who can build and improve flows, send campaigns every week, write copy that sounds like a real person, and keep our audience engaged.

RESPONSIBILITIES:

• Building and maintaining all Klaviyo flows: welcome series, abandoned cart and checkout, browse abandonment, post-purchase, winback, and replenishment
• Writing and sending weekly email and SMS campaigns, including promotions, product education, and brand content
• Writing the copy yourself. Subject lines, body copy, and calls to action that sound natural and human
• Building email s in Klaviyo, including layout, images, and mobile formatting
• Managing segmentation and list health, including sunsetting unengaged subscribers and protecting deliverability
• Running retention and churn campaigns: saving customers before they cancel, winning back the ones who left, and encouraging pauses or skips instead of cancellations
• A/B testing subject lines, offers, send times, and flow logic, and acting on what you learn
• Reporting weekly on open rates, click rates, revenue per email , and percentage of total revenue driven by email and SMS

QUALIFICATIONS:

• Hands-on Klaviyo experience. You must have built flows yourself, not just sent campaigns someone else designed
• Excellent written English. You will be writing to American customers every week and the copy must sound natural, not translated or generic
• Experience with SMS marketing, whether in Klaviyo, Attentive, Postscript, or similar
• Comfortable with numbers. You can read a report, find what is underperforming, and fix it
• Organized and reliable, able to hold a weekly send calendar without being chased
• Experience with subscription or replenishment businesses is a strong plus. Familiarity with Shopify, Stay.ai, Recharge, or similar subscription tools is a plus
• Basic design ability in Klaviyo, Canva, or Figma
• Able to work with meaningful overlap with US Eastern Time
• Reliable internet and the ability to work independently with minimal supervision

IMPORTANT:

Applications must include a Loom video and be sent by email to ---------- without a Loom video will not be considered.

This is a fully remote role with flexible hours, starting part-time with potential to grow into full-time.