Social Media Manager - CUPCAKE ESPRESSO

Cupcake Espresso is a fun and established Australian bakery and café brand specialising in cupcakes, celebration cakes, sweet treats and memorable customer experiences.

We are looking for a creative, organised and proactive Social Media Manager to help grow our online presence, showcase our products and turn social media engagement into genuine customer enquiries and sales.

ABOUT THE ROLE

You will be responsible for planning and creating engaging social media content that reflects the Cupcake Espresso brand. You will work with our Australian-based team to promote our products, stores, seasonal ranges, custom cakes and online ordering services.

The role will include:

• Developing creative social media ideas and monthly content plans
• Creating engaging posts, reels, stories and promotional content
• Writing captions that match our fun, friendly and approachable brand voice
• Creating branded graphics using Canva
• Editing photographs and short-form videos
• Scheduling content across Instagram and Facebook
• Researching current social media trends, sounds and content opportunities
• Promoting seasonal campaigns, new products and special events
• Helping generate leads for celebration cakes, custom orders, catering and other business opportunities
• Responding to or assisting with social media comments, messages and customer enquiries
• Encouraging customers to visit our stores or place orders online
• Reviewing social media performance and providing simple monthly reports
• Recommending practical ways to improve engagement, enquiries and conversions

ABOUT YOU

We are looking for someone who:

• Has previous experience managing social media for a business
• Understands Instagram, Facebook , reels, stories and short-form video content
• Is confident using Canva and video-editing applications
• Has excellent written English and strong attention to detail
• Can create content that is visually appealing and aligned with an established brand
• Understands that social media should generate engagement, enquiries and sales—not only followers
• Is creative, reliable, organised and able to meet deadlines
• Can work independently while also communicating regularly with our team
• Is comfortable working with food, hospitality, retail or lifestyle content
• Takes initiative and brings new ideas to the business

Experience with Meta Business Suite, content scheduling, lead generation, email marketing or Australian businesses would be highly regarded.

WHAT WE WILL PROVIDE

We will provide access to our existing branding, product information, photographs, promotions and business priorities. Our team can also provide raw photographs and videos from our stores for you to edit and turn into engaging content.

This is a remote position with the opportunity to become an ongoing role for the right person.

HOW TO APPLY

Please include the following with your application:

1. A short introduction about yourself and your social media experience.
2. Links to social media accounts or content you have previously managed or created.
3. Examples of Canva graphics, reels or short-form videos you have created.
4. Three social media content ideas you would recommend for a cupcake and celebration-cake business.
5. A brief explanation of how you would use social media to generate leads for custom cakes.
6. Your availability, preferred working hours and expected hourly rate.
7. The words “Cupcake Creative” at the beginning of your application so we know you have read the full advertisement.

We are looking for someone who will genuinely get to know our brand, contribute creative ideas and help us turn beautiful content into meaningful business growth.