Creator Acquisition & Influencer Seeding Manager

Creator Acquisition & Influencer Seeding Manager

TikTok | Instagram | UGC | Affiliate Recruitment

Natural Renewals is a growing U.S.-based health and wellness company and the company behind My Moss Sea Moss Gel.

We are looking for an experienced Creator Acquisition & Influencer Seeding Manager to help us aggressively expand our presence across TikTok, Instagram, YouTube and other social platforms.

This is NOT a traditional social media management position.

We are looking for someone who knows how to systematically find, recruit, seed and activate large numbers of creators.

Our goal is to build a creator acquisition engine capable of eventually getting our products into the hands of hundreds—and ultimately thousands—of qualified creators every week.

We are not looking for someone who simply sends a few influencer DMs each day.

We want someone who understands how to build a scalable creator outreach system.

YOUR PRIMARY OBJECTIVE

Build a repeatable system that takes creators through this funnel:

Creator Identified ? Contacted ? Responds ? Accepts Product ? Product Shipped ? Creator Posts ? Creator Becomes Affiliate ? Top Creators Become Long-Term Partners

We want to dramatically increase the number of creators talking about, reviewing, tasting and selling My Moss online.

WHAT YOU WILL BE RESPONSIBLE FOR
Creator Research
Find qualified creators across TikTok, Instagram, YouTube and other platforms
Identify micro, mid-sized and larger creators who fit our customer demographic
Find TikTok Shop affiliates and creators who already promote consumer products
Identify creators producing content related to:
Health & wellness
Fitness
Nutrition
Food
Lifestyle
Beauty
Self-care
Natural products
Healthy living
Research creators working with competing or similar brands
Identify creators who regularly accept PR packages or create product-review content
Evaluate creators based on more than follower count
Creator Outreach
Contact large numbers of qualified creators every week
Use email , Instagram, TikTok and other appropriate outreach channels
Create outreach messages that generate responses
Personalize outreach where appropriate
Follow up consistently
Test different outreach messages and improve response rates
Track every creator contacted
Product Seeding
Get qualified creators interested in receiving free My Moss products
Collect shipping information
Collect product/flavor preferences
Coordinate approved shipments with our U.S. team
Maintain accurate records of every sample sent
Follow up after creators receive their products
Encourage authentic content creation
Affiliate Recruitment

We do not only want creators receiving free products.

We want to turn strong creators into long-term My Moss affiliates and brand partners.

You will help:

Recruit creators into our affiliate program
Identify creators capable of driving sales
Follow up with creators who receive product but have not posted
Encourage creators who perform well to create additional content
Identify high-performing creators for paid partnerships
Build long-term relationships with our strongest creators
Tracking & Optimization

You must be extremely organized.

We want to know:

How many creators were researched
How many creators were contacted
Response rate
Positive response rate
Number agreeing to receive product
Number of samples shipped
Number who actually posted
Posting rate
Videos/posts generated
Views generated
Engagement generated
Affiliates recruited
Sales generated where trackable
Cost per activated creator

You will provide a clear weekly report showing these numbers.

THIS IS A HIGH-VOLUME POSITION

We are not trying to build a small influencer program.

We want to build a large creator network.

Our long-term goal is to have thousands of creators receiving, discussing and selling My Moss products.

Initially, you may personally handle much of the research and outreach.

As the program grows, the right person may eventually help us:

Develop outreach systems
Create SOPs
Improve automation
Select creator research tools
Implement CRM systems
Hire and train additional creator outreach assistants
Manage additional creator researchers/outreach VAs
Scale creator acquisition into its own department

There is significant opportunity for growth for the right person.

WHO WE WANT

We want someone who has REAL experience with:

Influencer outreach
Creator seeding
UGC creator recruitment
TikTok creators
TikTok Shop affiliates
Instagram creators
Affiliate recruitment
Influencer databases
Creator relationship management

Experience with health, wellness, supplements, beauty, food, beverage or consumer packaged goods brands is strongly preferred.

You should also:

Have excellent written English
Understand U.S. social media culture
Be highly resourceful
Be comfortable reaching out to hundreds of people
Be persistent with follow-up
Be extremely organized
Understand spreadsheets and/or CRM systems
Be comfortable working independently
Understand creator metrics
Know how to recognize fake engagement
Know how to identify creators likely to actually post
Be comfortable being measured by results
WE DO NOT WANT

We are NOT looking for someone who:

Simply mass-DMs random accounts
Selects creators based only on follower count
Cannot explain creator funnel metrics
Has never run influencer outreach before
Sends generic spam messages
Cannot track outreach properly
Needs detailed instructions every day
Thinks activity is the same thing as results

Sending 5,000 DMs means nothing to us if none of those creators become productive relationships.

We care about activated creators.

HOW PERFORMANCE WILL BE MEASURED

Your primary KPIs will include:

Qualified Creators Sourced

Qualified Creators Contacted

Positive Responses

Creators Accepting Product

Samples Successfully Shipped

Creators Who Actually Post

Creator Posting Rate

Affiliate Creators Activated

Content Generated

Views / Engagement Generated

Sales Generated Where Trackable

Our goal is to continuously improve this funnel and increase creator acquisition every month.

PAID SKILLS TEST

We will NOT hire based solely on interviews.

The strongest applicants will be invited to complete a paid practical test.

We want to see how you actually work.

TEST 1 — FIND 50 CREATORS

Find 50 real U.S.-based creators that you believe Natural Renewals should contact for My Moss.

Divide your list into:

20 Micro Creators
15 Mid-Sized Creators
10 Affiliate/TikTok Shop Style Creators
5 Larger Creators

For every creator include:

Creator name
TikTok/Instagram/YouTube URL
Platform
Follower count
Average recent views
Estimated engagement
Content niche
Public email /contact information if available
Why this creator fits My Moss
Evidence that they create product-related content
Your estimated likelihood that they would accept product
Your estimated likelihood that they would actually create content
TEST 2 — PICK YOUR BEST 10

From the 50 creators you found, choose the 10 creators you would contact first.

Explain WHY.

We want to understand your decision-making.

Do not simply choose the 10 largest accounts.

TEST 3 — WRITE THE OUTREACH

Write personalized outreach messages for 10 of the creators.

Include outreach for:

Micro creators
Mid-sized creators
Larger creators
TikTok Shop/Affiliate creators

We want to see whether you understand that different creators require different approaches.

TEST 4 — BUILD THE FUNNEL

Natural Renewals wants to reach the point where we are shipping products to 2,000+ new qualified creators per month and continue scaling beyond that.

Show us how you would build the system.

Estimate:

Creators Researched

?

Creators Contacted

?

Responses

?

Positive Responses

?

Creators Providing Shipping Information

?

Products Shipped

?

Creators Posting

?

Creators Becoming Affiliates

Explain the assumptions behind your numbers.

TEST 5 — SCALE IT

Imagine the company tells you:

"We want to eventually reach thousands of creator contacts every week and hundreds of successful product seedings every week."

Explain:

What tools would you use?
What creator databases would you use?
How would you organize the operation?
What would you automate?
What should NOT be automated?
How many employees would eventually be needed?
What would each employee do?
How would you prevent quality from dropping as volume increases?
How would you increase creator posting rates?
How would you convert creators into affiliates?

There is no single correct answer.

We want to see whether you know how to think and operate at scale.

HOW TO APPLY

At the VERY beginning of your application, write:

“CREATOR MACHINE”

Applications that do not begin with these words will not be considered.

Then answer the following:

Tell us about your creator/influencer outreach experience.
What brands have you previously worked with?
What types of products were you promoting?
Approximately how many creators have you personally researched or contacted?
What is the largest creator outreach campaign you have worked on?
How many creators were you contacting per week?
What percentage responded?
What percentage agreed to receive product?
What percentage eventually posted content?
Have you recruited TikTok Shop affiliates?
Have you managed product seeding campaigns?
What tools have you used for creator discovery?
What tools have you used for creator outreach?
What CRM or tracking systems have you used?
How do you determine whether a creator is worth sending free product?
How do you identify fake followers or fake engagement?
How would you increase the percentage of seeded creators who actually post?
Have you ever managed other creator outreach employees or VAs?
What would you do during your first 30 days with Natural Renewals?
What monthly salary are you requesting?

Please include examples, screenshots, reports or measurable results from previous creator campaigns whenever possible.

Generic applications will not be considered.

We are looking for someo