Google Ads Specialist VA (Part-Time, Long-Term)

About ReFix Property Services

ReFix Property Services is a growing property maintenance company based in Ottawa, Ontario, Canada.

Our services include:

Window Cleaning
Pressure Washing
Gutter Cleaning
Permanent LED Lighting
Christmas Lights
Property Maintenance

We are looking for an experienced Google Ads Specialist who can help us generate high-quality leads consistently through Google Search, Local Services, Performance Max, and remarketing campaigns.

This is not an entry-level position.

We are looking for someone who understands lead generation, keyword strategy, conversion tracking, landing pages, optimization, and scaling campaigns based on data.

Responsibilities
Google Ads Management
Create and manage Google Ads campaigns
Optimize Search, Performance Max, and Remarketing campaigns
Conduct keyword research and competitor analysis
Manage negative keywords
Improve conversion rates and lead quality
Monitor budgets and performance daily
Continuously test new strategies and opportunities
Tracking & Reporting
Set up and monitor conversion tracking
Work with Google Tag Manager and Google Analytics
Ensure leads are tracked accurately
Create simple weekly performance reports
Make recommendations based on campaign data
Landing Page Optimization
Review landing pages and identify opportunities for improvement
Suggest new offers, headlines, and calls-to-action
Work with our team to improve lead conversion rates
KPIs (Key Performance Indicators)

You will be measured on:

Cost per lead (CPL)
Lead quality
Conversion rate
Click-through rate (CTR)
Search impression share
Number of qualified leads generated
Weekly campaign improvements and optimizations
Accuracy of tracking and reporting

We want someone who actively manages campaigns and looks for ways to improve performance every week.

Requirements
Minimum 2 years of Google Ads experience
Experience managing lead generation campaigns
Strong understanding of:
Google Search Ads
Performance Max
Keyword Research
Match Types
Negative Keywords
Conversion Tracking
Google Analytics
Google Tag Manager
Strong English communication skills
Organized and detail-oriented
Able to work independently
Bonus Skills
Experience with home service businesses
Local SEO knowledge
Google Local Services Ads (LSA)
GoHighLevel experience
Landing page optimization
Basic copywriting skills
To Apply

Please answer the following:

How many years of Google Ads experience do you have?
Approximately how much ad spend have you managed?
What industries have you worked with?
What was your best-performing campaign?
Have you managed campaigns for home service businesses?
Can you set up and troubleshoot conversion tracking?

Important: Start your application with the word "GOOGLEREFIX" so we know you read the entire job posting.

We are looking for a long-term tea ---------- mber who is analytical, proactive, and focused on generating high-quality leads and measurable results.