Social Media & Marketing Manager — Aesthetics Clinic & Academy

Social Media & Marketing Manager — Aesthetics Clinic & Academy

We are looking for a reliable, creative and proactive Social Media & Marketing Manager, preferably with previous experience or strong knowledge of the aesthetics, beauty, skincare or cosmetic treatment industry.

You will be responsible for growing the online presence of both our aesthetics clinic and training academy, attracting new clients and students, promoting our treatments and courses, and building awareness within London.

Pay: $250 USD every 2 weeks
Posting: 7 days per week

Daily posting deadline:** Content must be live by **5–6 PM UK time

Platforms

• Instagram
• TikTok
• Facebook
• YouTube Shorts
• WhatsApp Status
• Telegram
• Nextdoor/local community platforms
• Relevant London Facebook groups and communities

Full Responsibilities

Social Media Management

• Manage the clinic and academy's social media accounts across all required platforms.
• Create, plan and maintain a consistent weekly/monthly content calendar.
• Ensure agreed daily content is published by 5–6 PM UK time.
• Adapt content appropriately for Instagram Reels, TikTok, Facebook , YouTube Shorts, ---------- and Telegram rather than simply uploading identical posts everywhere.
• Write engaging captions, hooks, calls-to-action, hashtags, titles and descriptions.
• Schedule content in advance whenever possible.
• Maintain a professional and consistent brand image across all platforms.

Aesthetics Clinic Marketing

• Create and promote content around our aesthetic treatments and services.
• Understand how to market an aesthetics clinic professionally and responsibly.
• Turn treatment footage, educational information, FAQs, client-approved content and clinic footage into engaging social media content.
• Develop content designed to turn followers into genuine enquiries and bookings.
• Create educational content that builds trust and demonstrates the clinic's expertise.
• Help promote new treatments, special campaigns and clinic announcements.
• Ensure treatment-related marketing is accurate and avoids misleading or inappropriate claims.

Academy & Course Marketing

• Promote our aesthetics training courses and academy.
• Create content aimed at potential students who are interested in entering or developing within the aesthetics industry.
• Promote upcoming training dates and course availability.
• Showcase appropriate behind-the-scenes training content and student experiences where permission has been obtained.
• Create educational posts explaining courses, training opportunities and what students can expect.
• Help generate enquiries and potential student leads through social media.

London Community Promotion

• Research and join relevant London Facebook groups and local online communities.
• Engage genuinely with local discussions and identify appropriate opportunities to introduce our clinic or academy.
• Promote the business in groups where business advertising is permitted.
• Manage and promote the business through Nextdoor and other suitable local community platforms.
• Identify posts from people looking for relevant aesthetic services or training and respond appropriately.
• Keep a record of groups and communities being used and which ones generate enquiries.
• Never spam groups or post advertisements where promotional content is prohibited.

Community Management

• Monitor comments and social media engagement.
• Respond professionally to general enquiries within agreed guidelines.
• Flag important, sensitive or treatment-specific questions to the clinic rather than giving medical advice.
• Encourage appropriate engagement with followers and potential clients/students.
• Help develop an active local community around the clinic and academy.

Content Creation & Editing

• Perform basic editing of Reels, TikToks and YouTube Shorts.
• Add appropriate subtitles, text, hooks and calls-to-action to videos.
• Create simple social media graphics and promotional material when required.
• Organize raw videos, edited videos, photos, graphics and completed posts within iCloud.
• Maintain clearly labelled folders so content can easily be found and reused.

Growth & Strategy

• Develop separate social media strategies for the clinic and academy.
• Research aesthetics and beauty trends that could be relevant to our audience.
• Monitor competitors, particularly successful aesthetics clinics and academies in London.
• Research trending content formats, hooks and ideas.
• Suggest new campaigns and content ideas rather than waiting to be told what to post.
• Focus on meaningful results such as enquiries, bookings and academy leads—not only followers and likes.

Analytics & Reporting

• Provide a daily analytics screenshot showing performance.
• Track reach, views, engagement, follower growth, enquiries and other relevant metrics.
• Provide a simple weekly performance summary explaining:

• Best-performing content
• Lowest-performing content
• Follower growth
• Reach and engagement
• Enquiries/leads generated
• What should be changed or tested the following week
• Use performance data to continually improve the content strategy.

Must-Have

• Previous social media management experience.
• Knowledge or experience within aesthetics, beauty, skincare, cosmetic treatments or a closely related industry is strongly preferred.
• Good understanding of Instagram, TikTok, Facebook and short-form video.
• Strong written English and copywriting ability.
• Ability to create strong hooks, captions and calls-to-action.
• Basic short-form video editing skills.
• Understanding of social media analytics.
• Strong organizational and time-management skills.
• Reliable enough to maintain a 7-day-per-week posting schedule.
• Ability to work independently without needing daily reminders.
• Own computer/phone and reliable internet connection.

Preferred Experience

• Previous work with an aesthetics clinic, beauty clinic, cosmetic treatment provider or aesthetics academy.
• Understanding of how to market treatments while keeping advertising accurate and responsible.
• Experience generating local leads for London businesses.
• Experience marketing training courses or educational businesses.
• Experience with Meta Business Suite and social scheduling tools.
• Experience growing a clinic or beauty brand's social media presence.

What We Expect

We don't want someone who simply uploads the content we send them.

We are looking for someone who can think strategically, bring us ideas, understand the aesthetics industry, identify opportunities to promote the clinic and academy, and actively work towards generating more enquiries, bookings and students.

Reliability, consistency and communication are extremely important.