HEAD OF SALES & MARKETING – INTERNATIONAL LUXURY FASHION BRAND

We are looking for an exceptional Head of Sales & Marketing to take full ownership of the international growth of our luxury fashion brand.

This is not a narrow marketing role.

You will lead the complete Sales & Marketing operation, manage a growing team of currently 5 team members, build the systems, drive execution and work directly with the founders.

We are looking for someone highly commercial, analytical, creative and extremely hands-on.

YOUR MISSION

You will be responsible for building and managing the complete commercial engine of the company:

MARKETING & BRAND GROWTH

• Lead the complete international marketing strategy.
• Manage and follow up the existing marketing and sales team.
• Build and manage the daily, weekly and monthly marketing planning.
• Develop Instagram, TikTok and other relevant social channels.
• Build TikTok into a serious growth and sales channel.
• Coordinate content creation, Reels, video, photography and campaigns.
• Help organize fashion shoots and content productions.
• Manage influencer, blogger, PR and creator collaborations.
• Develop email marketing and CRM through Klaviyo.
• Coordinate launches, events, store activations and international campaigns.
• Maintain consistent luxury brand positioning across all channels.

AFFILIATE & AMBASSADOR PROGRAM

• Lead and scale our international Ambassador Program.
• Strong knowledge of UpPromote or comparable affiliate platforms.
• Recruit and activate ambassadors, concierges, wedding planners, influencers and other commercial partners.
• Develop commission structures, incentives and performance systems.
• Track activity, sales and ROI.
• Manage the team responsible for recruitment and follow-up.

Affiliate marketing is an important part of the role, while only one part of the complete Sales & Marketing operation.

B2B SALES & FASHION WEEKS

• Lead international B2B development.
• Build prospect lists and sales pipelines.
• Manage the team securing appointments with premium fashion buyers.
• Prepare our commercial activities for New York Fashion Week and Paris Fashion Week.
• Drive appointments before the shows.
• Follow up buyers after the shows.
• Help develop and optimize our B2B sales platform and private B2B websites.
• Negotiate partnerships and commercial opportunities.

E-COMMERCE & DIGITAL SALES

• Strong understanding of Shopify.
• Develop and optimize our D2C and B2B websites.
• Coordinate website content, collections, campaigns and commercial updates.
• Identify and develop additional sales channels.
• Explore and activate relevant marketplaces and commerce platforms.
• Develop opportunities through TikTok Shop, Meta commerce, affiliate channels and other international platforms.
• Improve online conversion and customer acquisition.

SALES CHANNEL DEVELOPMENT

You will continuously identify new ways to generate revenue.

This includes:

• D2C
• B2B wholesale
• Affiliate marketing
• Ambassador sales
• Influencer commerce
• Marketplaces
• TikTok Shop
• Social commerce
• Luxury hotels and resorts
• Concept stores
• International retail partnerships
• New digital sales platforms

We expect active execution, not only research.

TEAM & OPERATIONS

You will initially manage approximately 5 team members and help us build a stronger international commercial team.

You will:

• Set daily priorities.
• Assign responsibilities.
• Follow up execution.
• Conduct performance reviews.
• Build SOPs and workflows.
• Monitor productivity.
• Coach the team.
• Intervene quickly when results are below expectations.
• Recruit additional people when necessary.

SYSTEMS, KPI’S & REPORTING

We want a data-driven commercial operation.

You will build and manage dashboards covering:

• Sales
• Leads
• B2B appointments
• Ambassador recruitment
• Ambassador activity
• Affiliate revenue
• Conversion
• Email performance
• Social media growth
• Content production
• Campaign performance
• New sales channels
• Team productivity
• ROI

Experience with ClickUp is a major advantage.

Our objective is to have one clear system where management can immediately see:

What is happening ? Who owns it ? What is overdue ? What is producing results ? What needs attention next.

REQUIREMENTS

We are looking for someone with:

• Proven Sales & Marketing leadership experience.
• Strong international commercial mindset.
• Excellent sales and negotiation skills.
• Experience managing a team.
• Strong Shopify knowledge.
• Experience with Klaviyo or advanced email /CRM marketing.
• Affiliate / ambassador marketing experience.
• UpPromote experience is a major advantage.
• Strong understanding of social media and content marketing.
• Strong understanding of TikTok.
• Experience with B2B sales and lead generation.
• Excellent analytical skills.
• Ability to build KPI dashboards and systems.
• Excellent English communication skills.
• Strong ownership mentality.
• Very high level of organization.
• Comfortable working in a fast-moving entrepreneurial environment.
• Available 40 hours per week.
• Comfortable working with Hubstaff.
• ClickUp experience is highly preferred.

Experience in fashion, luxury, beauty, hospitality or premium lifestyle brands is a major advantage.

WHAT WE OFFER

• Competitive base salary.
• Attractive performance bonuses.
• High commissions based on results.
• Direct collaboration with the founders.
• Significant responsibility and autonomy.
• Opportunity to build and lead an international commercial team.
• International career growth.
• Optional travel opportunities to Ibiza, Mallorca, New York and Paris.

This role is for someone who wants to build, lead and grow, not simply execute a small part of a marketing department.

If you love sales, marketing, fashion, negotiations, systems, international growth and building high-performing teams, we would love to hear from you.

Send us:

• Your CV
• A short introduction video
• Your experience managing Sales & Marketing teams
• Your Shopify / Klaviyo / affiliate marketing experience
• Examples of measurable commercial results you have achieved

via WhatsApp:

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