Local SEO Specialist (WordPress) — Map Pack + AI Overviews — Full Time

We manage a portfolio of 100+ WordPress lead generation websites in the US local services market. Every site targets its own city and needs to rank locally — Map Pack, local organic, and now inside Google's AI Overviews.

We're looking for one person to own local SEO across this portfolio. This is not a one-off project. It's a long-term seat with steady work, and the right person will grow into managing their own team as we scale.

Important: with 100+ sites, this role is about systems, not hand-crafting one site at a time. If you think in templates, batches, checklists, and spreadsheets, you'll do well here. If you can only work site-by-site, this will overwhelm you.

What you'll be doing

On-Page SEO

Title tags, meta descriptions, H1–H3 structure, internal linking across city and service pages
Keyword mapping — one primary intent per page, no cannibalization between city pages
Building and improving city + service landing pages at scale
Image optimization: alt text, file naming, compression, geo-relevance
Local business schema, service schema, FAQ schema

Technical SEO

Core Web Vitals, page speed, mobile usability
Crawl and index management — sitemaps, robots,txt, canonicals, redirects
Fixing broken links, orphan pages, thin and duplicate content
Regular technical audits across the portfolio with prioritized fix lists

Content

Rewriting and upgrading existing page content so it actually reads like a local business wrote it — not generic AI filler
Service pages, city pages, FAQs, blog posts
Sourcing and replacing stock-looking photos with images that fit the local market
You'll have AI tools available, but we expect edited, human-quality output. We can tell the difference.

Off-Page SEO

Citation building and cleanup — NAP consistency across all directories
Google Business Profile optimization: categories, services, descriptions, posts, photos, Q&A, review strategy
Local link building — niche directories, local sponsorships, relevant outreach
Monitoring and cleaning up bad or spammy backlinks

AI Search / AI Overviews

Structuring content so it gets pulled into AI Overviews and AI-generated answers
Direct-answer formatting, question-based headings, entity clarity, strong schema
Tracking which queries our sites appear in across AI results and adjusting
Staying current — this area changes fast and we want someone who follows it closely

Reporting

Weekly progress updates in a shared tracker
Rank tracking by city and keyword
Monthly summary: what moved, what didn't, what's next
What we're looking for
3+ years of hands-on local SEO — real Map Pack and local organic results, not just theory
Strong WordPress working knowledge — Elementor or similar page builders, plugin management, comfortable making changes without breaking a site
Solid grasp of Google Business Profile optimization and local ranking factors
Experience with US-based local businesses specifically
Excellent written English — you'll be writing customer-facing content
Comfortable working across many sites at once using systems and repeatable processes
Self-directed. You'll get direction and priorities, but we're not going to manage every task.
Reliable daily availability with at least a few hours overlapping US business hours
Nice to have (not required)
WordPress design skills — page layouts, theme customization, redesigning outdated sites
Basic HTML/CSS
Experience with BrightLocal, Whitespark, Ahrefs, or SEMrush
Experience running or supervising a small SEO team
Any experience in the auto transport, moving, or home services niches

What we provide

All tool subscriptions and software licenses
Clear priorities, templates, and existing processes to build on
Long-term stable work — we've been doing this for years and we're growing

HOW TO APPLY

Applications that skip these steps get deleted. This is our first filter.

1. Put this exact phrase in your subject line: LOCAL-100 SEO

2. Answer these four questions in your application:

Give one website you personally worked on that ranks in the Map Pack. Include the city and the keyword it ranks for.
A client's Google Business Profile ranks #1 in the Map Pack, but their website doesn't show up in local organic results for the same keyword. What are the first three things you check?
You need to update title tags and add schema across 100 WordPress sites. Walk us through how you'd approach it — realistically, in a way that doesn't take six months.
What is one thing you've changed about how you do SEO in the last 12 months because of AI Overviews?

3. Tell us your expected monthly rate and your available hours in Philippine time.

Short, direct answers are fine. We care about how you think, not how long your application is.

Thanks for reading — we look forward to hearing from you.