Social Media Content Expert – Viral Growth

Social Media Content Expert – Viral Growth | Salon (Remote – US Luxury Brand)

Parlour, a boutique luxury salon brand in the United States looking for a high-performing Social Media Content Expert who specializes in creating trending, viral content that drives real growth across platforms.

This is not a basic posting or scheduling role.

We need someone who understands how to make content that performs — content that gets shared, saves, comments, and new followers.

The Role

• Produce and edit short-form video and photo content (YouTube Shorts, Pinterest, TikTok and more)
• Post and schedule consistently across all platforms, keeping a steady, reliable cadence
• Direct and repurpose one shoot into content built for each platform's format and audience
• Read native analytics and identify what's working, what isn't, and what to double down on
• Build and manage paid campaigns from your best-performing organic content
• Keep everything aligned to a refined, luxury brand standard

Your main responsibility is simple: produce content that trends, travels, and grows the brand.

What Success Looks Like

• Content that consistently outperforms on reach and engagement
• A clear, evidence-based read on why specific pieces travel — not just a feeling
• Organic winners systematically converted into paid ads that perform
• Steady, compounding account growth

Tools You’ll Use

CapCut, Adobe Premiere Pro, Photoshop, Lightroom, Canva, DaVinci Resolve, and native platform analytics (Instagram Insights, TikTok Analytics, YouTube Analytics, Meta Business Suite. YouTube Studio, Pintrest Business Manager).

Who We’re Looking For

-3+years creating content for brands (beauty, lifestyle, or luxury a strong plus)

• Proven experience growing accounts through content that actually performs
• Genuinely understands platform analytics and can turn data into decisions
• Strong editing and fast creative output
• A refined aesthetic sense that fits a luxury brand
• Comfortable with EST hours (flexible 8am–8pm)

Bonus: experience running paid social, and familiarity with AI/automation tools.

Details

Part-time to start (5–20 hours per week) at $6/hour USD.
High performers will be considered for increased hours and full-time.

How to Apply

Only complete applications will be reviewed. Please include:
1. Today's date at the top
2. A short note on how hair, beauty, and luxury inspire the content you create — and why you're right for a US luxury brand
3. Your resume, portfolio (with examples of content that *performed* — bring the numbers), and email address

Our process is designed to respect your time

If you appear to be a good match for this role you will be invited to complete a brand analysis, which could lead to a video interview and potential paid trial.
Parlour is an equal opportunity employer. Only those selected for an interview will be contacted.