Social Media & Brand Partnerships Virtual Assistant

Social Media & Brand Partnerships Virtual Assistant

About the Role
I’m looking for a reliable, organized, and social-media-savvy Virtual Assistant to help me grow my presence on Instagram and TikTok.

I’ll provide the content and overall creative direction. I need someone who can take ownership of the day-to-day execution: getting content posted, engaging with the right audience, and helping me identify brands that could be a good fit for future partnerships.

What You’ll Do

Content Management

• Upload and schedule Instagram and TikTok content
• Follow my weekly content calendar and posting schedule
• Check captions, tags, links, covers, and formatting before publishing
• Keep my content organized and up to date

Community Engagement

• Spend time each day engaging with relevant accounts and creators
• Like and leave thoughtful, genuine comments on relevant content
• Identify potential followers and build meaningful interactions
• Monitor comments and flag important messages or opportunities for me

Brand Research

• Research brands that align with my content and audience
• Add potential collaboration opportunities to an ongoing Google Sheets/Airtable database
• Track brand name, website, social handles, contact information, and relevant notes
• Identify high-priority brands I may want to pitch

Growth Support

• Monitor basic Instagram and TikTok analytics
• Identify trends and content that are performing well
• Share ideas or observations that could help improve engagement and growth

What I’m Looking For

Hard Skills

• Experience using Instagram and TikTok
• Experience scheduling social media content
• Strong written English and communication skills
• Comfortable with Google Sheets and other Google applications
• Basic understanding of social media analytics
• Familiarity with creator/influencer marketing is a plus

Soft Skills

• Organized and extremely detail-oriented
• Reliable and consistent
• Proactive and able to work independently
• Naturally social and good at building authentic connections
• Strong understanding of what feels genuine vs. spammy online
• Comfortable learning my voice, audience, and personal brand
• Good judgment when representing me publicly

Ideal Candidate

I’m especially interested in someone who already spends a lot of time on Instagram and TikTok and genuinely understands how people interact on these platforms.

You don't need to be a social media strategist or content creator. I’m looking for someone who can take the day-to-day social media work off my plate while helping me grow an authentic audience and build relationships with potential brand partners.

Time Commitment

Approximately 1-2 hours per day, 5 days per week, with flexibility around when the work is completed.

I will begin with a paid 2-week trial period, with the potential for ongoing work if it’s a good fit.