Digital Marketing Specialist

About the Role

We are seeking a results-driven Digital Marketing Specialist to develop, execute, and optimize digital marketing campaigns that drive brand awareness, lead generation, customer engagement, and revenue growth. The ideal candidate has experience managing multi-channel marketing campaigns, analyzing performance metrics, and continuously improving campaign effectiveness.

This role requires a data-driven marketer who is comfortable working across paid advertising, SEO, email marketing, social media, and content marketing.

Key Responsibilities
~ Plan, execute, and optimize digital marketing campaigns across multiple channels.
~ Manage paid advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
~ Develop and implement SEO strategies to improve organic search rankings.
~ Create and manage email marketing campaigns, automation workflows, and lead nurturing sequences.
~ Monitor website traffic and user behavior using Google Analytics and other reporting tools.
~ Create marketing reports and present campaign performance with actionable insights.
~ Manage social media content calendars and campaign execution.
~ Collaborate with designers, copywriters, and developers to launch marketing initiatives.
~ Conduct keyword research and competitor analysis.
~ Optimize landing pages to improve conversion rates.
~ Manage marketing budgets and maximize return on ad spend (ROAS).
~ Perform A/B testing on advertisements, landing pages, and email campaigns.
~ Stay current with digital marketing trends, platform updates, and best practices.

Required Qualifications
~ 3+ years of experience in digital marketing.
~ Proven experience managing paid advertising campaigns.
~ Strong understanding of SEO best practices.
~ Experience with Google Analytics (GA4) and Google Tag Manager.
~ Experience with Meta Ads Manager and Google Ads.
~ Familiarity with email marketing platforms such as HubSpot, Mailchimp, ActiveCampaign, or Klaviyo.
~ Excellent analytical and problem-solving skills.
~ Strong written and verbal communication skills.
~ Ability to manage multiple projects simultaneously.
~ Highly organized with excellent attention to detail.
~ Comfortable working independently in a remote environment.

Preferred Qualifications
~ Experience with marketing automation platforms.
~ Knowledge of CRM systems such as HubSpot or Salesforce.
~ Experience using Canva, Adobe Creative Suite, or Figma.
~ Familiarity with WordPress, Shopify, or Webflow.
~ Basic knowledge of HTML and CSS.
~ Experience using AI tools such as ChatGPT, Claude, Gemini, or Jasper for marketing workflows.

Technical Skills
Google Ads
Meta Ads Manager
Google Analytics 4 (GA4)
Google Tag Manager
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)

Email Marketing
Marketing Automation
HubSpot
Mailchimp
Klaviyo
ActiveCampaign
LinkedIn Ads
TikTok Ads
Google Search Console
Ahrefs
SEMrush
WordPress
Shopify
Canva
Adobe Photoshop
Excel / Google Sheets
A/B Testing
Conversion Rate Optimization (CRO)
Landing Page Optimization
CRM Management
Soft Skills

~ Strong analytical thinking
~ Results-oriented mindset
~ Excellent communication
~ Creativity and problem-solving
~ Time management
~ Adaptability
~ Attention to detail
~ Ability to prioritize multiple projects

Nice-to-Have Experience
B2B SaaS
E-commerce
Healthcare
Professional Services
Recruitment or Staffing
Lead Generation Agencies