Closara: Cold Outreach & Demand Specialist

Cold Outreach & Demand Specialist: Signal Research · Cold Email · Direct-Response Copy · Booking the Right Rooms

You can look at a company for ninety seconds and know the one line that’ll get a reply. Here, that’s the whole job.

Read this first — it’s the first test:
We could’ve written the usual ad. “Fast-growing company seeks motivated email marketing specialist to join our dynamic team.” You’ve read that one four hundred times. So have the decision-makers we email — which is exactly why we don’t send it, and why this ad reads like a person wrote it, not an HR template.

Here’s the honest version. This is one seat with one job: fill the calendar with the right conversations. Find the right person at the right company, work out the one true thing worth saying to them, say it like a human, and book the call. You don’t build funnels. You don’t run ads. You don’t wire automations. Someone else owns each of those. You own the cold open — and, in time, every word of outbound copy we send.

If you’re a generalist who “also does a bit of email ,” this isn’t your seat, and the application below filters you out in about a minute. If you’re the person who gets a genuine kick out of pulling a 20% reply rate on a tight list of 200 while the industry average sits near 3 — keep reading.

APPLICATION KEY Start your application with the word “COLD OPEN” and one sentence naming the best reply rate you’ve ever pulled on a cold campaign, and roughly how big the list was. No keyword, no read.

01 What Closara is (the sixty-second version)
Closara is the lead-to-revenue layer for sales-led businesses. In plain terms: we make sure no lead a business paid for ever slips through the cracks, and we place qualified demand with operators set up to take more of it. We’re Australian, we’re early, and we’re deliberately building this as a set of specialists who are each the best at one thing — not generalists who are average at five. You’d be the outbound one.

The founder (Sash) — and, as we grow, our closing team — runs every sales call and closes every deal. Your job stops at a booked, confirmed call in the calendar. You find them, you warm them, you book them. We take it from there.
We start with Australian homeowner verticals — solar and battery first, then the rest of the homeowner market. From there the map gets bigger: financial-services verticals as our legal clearances land, and other countries after that. The person who owns outbound while that map expands is the person who wrote the first cold email . That’s the seat you’re applying for.

02 What you’d actually own:
-The list. Not a bought blast — a tight, researched list where every single name has a reason to hear from us. High-ticket lead buyers in approved verticals (solar and battery first). You find the exact decision-maker and the signal that makes now the right moment: they’re running ads, they’ve posted a sales role, they’ve got a quiz funnel live, they just expanded. Signal-based, never spray-and-pray — because reaching the right person at the right moment is the difference between a 3% reply rate and a 20% one.
-The first line. The whole game. “Hi {first_name}” is not personalisation and hasn’t been for years. You open with one specific, true observation about their business that proves you actually looked. We have a house method for this — you’ll learn it and run it at volume without it ever reading like a template.
-The copy behind it all. You own the cold open (bespoke, per prospect) and the follow-up ladder (templated, written once per vertical, that the non-repliers drop into). As you prove the beachhead, you become the voice behind Closara’s own outbound and nurture copy too — same craft, same house voice. You write the sequences; our tech operator wires and runs them. The words are yours; the machine isn’t.
-The sequence. Multi-step, multi-channel — email carrying the ask, LinkedIn carrying the recognition, the odd SMS. Two touches a week, no touch repeating an angle, every one short enough to read on a phone at a red light. Run off dedicated, warmed sending domains — never our primary.
-Deliverability. The un-sexy part that makes or breaks everything, and it’s non-negotiable knowledge. SPF, DKIM, DMARC aligned and passing. Spam complaints under 0.1% and never near 0.3%. One-click unsubscribe done properly. Warm-up, volume ramps, list hygiene. In 2026 a badly-run domain doesn’t land in spam — it gets rejected outright and never arrives. You protect our sending reputation like it’s your own money. It’s ours.
-The replies. You handle the back-and-forth by email and DM with exactly one objective: a booked call in the calendar. Calm, quick, human. You never quote a price. You never negotiate. (More on that below — it matters more than anything else in this ad.)
-AI, used properly. You lean on AI hard — Claude, ChatGPT — for research, drafting and variants. But you have the ear to catch when AI sounds like AI, and the skill to prompt it so the output reads like a busy human typed it in under a minute. The market is drowning in obviously-robotic cold email right now. That’s our opening: the interrupt is sounding real.
-A daily glance at the inbox (small, capped). Once a day, a quick look at DMs on the company socials and LinkedIn — flag anything that’s actually a buyer and pass it into the flow. That’s it. A ~10% side-duty, not a second job. The seat is outbound.

03 The part that makes this role special — you ARE the pattern interrupt:
Most cold outreach people never get this: in a market drowning in hype, the interrupt is understatement. In a market drowning in beige, the interrupt is warmth. You read the target’s inbox first, then you send the opposite of what’s already in it.
To show you exactly what we mean — and what bar you’re being hired to hit — here’s the same moment done two ways.
-What the whole market sends:
“Hi there! I hope this email finds you well. My name is [X] and I’m reaching out from [Company], a leading provider of high-quality lead generation solutions. We help businesses like yours scale their revenue with our proven system. Would you be open to a quick 15-minute call this week to explore synergies?”

-What we send:
Subject: your quote form
Hey Dave — quick one. Your battery ad drops people on the homepage instead of a matching page, and your quote form asks nine questions. Homeowners bail around four. Free tip, do what you like with it.
While I’ve got you: I place exclusive solar leads, one business per lead, and I’m working out where the next lot should go. Reckon you might suit. Half an hour this week — Tue 10 or Thu 2?
Sash

One of those gets deleted. The other gets a reply. If you can feel why — the specificity, the value before the ask, the total absence of “synergies” — you might be who we’re looking for. If you’d have written the first one, you wouldn’t be happy here anyway.

Your job is to produce the second kind — every time, at volume, in the house voice, without it ever going stale. That’s a real skill. We pay for it and we take it seriously.

04 What you need
Must have:
-A real cold-outreach track record you can show. Not “I’ve done email marketing.” A specific campaign YOU ran — the tool, the domain setup, the sequence, and the actual reply / positive-reply rates. Screenshots fine, redact whatever you need to. -First thing we look at.
-Deliverability fluency. If warm-up, DMARC and spam-complaint rate aren’t second nature, this isn’t your seat. We’ll ask, and we’ll know. A brilliant writer who’s torched a sending domain is worse than useless to us.
-Genuinely good direct-response copywriting. Short, specific, human. Send 2–3 cold email s you actually wrote. We’re reading for ear, not grammar.
-AI-native. You use AI daily to work faster, and you can make it sound like a person. You keep up — you know what changed this quarter.
-Enough automation sense to brief a builder. You don’t wire the automations yourself — we have a tech operator for that. But you understand the workflow well enough to spec it and hand it over cleanly. “I know what I want automated and I can explain it” is the bar, not “I can build it.”
-Excellent written English and a calm, human touch in replies.
-Full-time, single focus, AEST-overlapping hours. This is your one thing.
Bonus points"
-Deep with the modern stack — Apollo for data and sequencing, Instantly or Smartlead for cold send, and Clay for signal enrichment at scale. Say so loudly if you’ve run these in anger.
-LinkedIn outbound done manually and well — no banned automation; we don’t risk the founder’s account.
-You’ve booked calls for a founder-led sales motion before and know how to qualify without over-qualifying.
-You’ve worked a homeowner-services or high-ticket local-business vertical.

05 The two hard rules — read these twice:
Break either of these and it doesn’t matter how good your reply rate is.
-Rule one: you never talk price. Not a number, not a range, not “it depends but usually around.” Our entire model runs on price being worked out live on the call, off the prospect’s own numbers. Your job is to get them into that room. The moment you quote anything, you’ve undercut the whole business. When they ask — and they will — you have one move: “That’s the call. I’ll get you in with Sash.” We test this in the application. A miss here is disqualifying.
-Rule two: approved verticals only. You work the GO list (solar and battery first; then roofing, HVAC, hot water, security, home improvement). Regulated verticals — mortgage, insurance, finance, property investment, wealth — are untouchable without written sign-off. Legal MVA / personal-injury / workers-comp lead work is never on, full stop. Not sure whether a vertical is approved? You ask before you send. Never guess.

06 The test — do this with your application
This is the real filter, and it’s deliberately harder than most job tests. A capable operator will enjoy it. Do all four parts:
1. Pick a real target and name the signal. Find a real