Meta Ads & Instagram Creative Designer (Premium Fashion Brand)

About the role

We're a premium sleepwear and swimwear brand with a Ralph Lauren-level aesthetic, and we're looking for a sharp, design-obsessed creative to help us produce scroll-stopping Meta ads and organic Instagram content.

Right now our founder is editing all the creative in-house and simply can't keep up with demand. We need someone who can take our brand direction and run with it, producing polished, on-brand static ads, carousels, and short-form video that look like they belong to a global fashion house, not a generic online store.

This is a creative execution role. You won't be inventing our strategy, we already follow a specific, proven ecommerce marketing methodology and have detailed creative and funnel guidelines you'll be expected to learn and follow closely. Your job is to bring that framework to life beautifully and quickly.

What you'll be doing
1. Designing and editing Meta (Facebook /Instagram) ad creative (statics, carousels, and short video)
2. Creating organic Instagram content in line with our brand look and feel
3. Producing distinct creative for each stage of the marketing funnel (cold audiences through to warm/ready-to-buy)
4. Using AI tools to speed up ideation, image generation, and copy support
5. Following our brand voice, creative rules, and campaign guidelines to the letter
6. Turning around new creative consistently so we always have fresh assets to test

You must be highly proficient with

Platforms: Meta Ads, Instagram, TikTok

Tools: Claude, Butter, Canva, Higgsfield, Midjourney, Nano Banana, Gemini AI, ChatGPT, and other AI tools for image generation, content creation, captions, and idea generation

Funnel expertise: A deep, working understanding of the Meta funnel structure, with a proven ability to create scroll-stopping content tailored to each stage (top, middle, and bottom of funnel). This is non-negotiable. Please don't apply if you can't demonstrate this.

Who you are
You have a genuine, keen interest in fashion, sleepwear, and swimwear
You're highly knowledgeable about leading global fashion brands, the cleverest ad campaigns, and current trends, and you can talk about what makes them work
You have a strong eye for premium, editorial, natural-light aesthetics (think elevated and understated, never salesy or "discount-y")
You're fast, reliable, and take direction well
You care about detail and consistency

How to apply

To show us you've read this properly, please start your application with the word "PYJAMAS" so we know you pay attention to detail.

Then tell us, in a few sentences:

Why this role suits you
Your favourite fashion ad campaign of all time and why it's clever
Attach or link your portfolio / best work samples

We're looking forward to seeing your work.