AI-Powered Focused Social Media Manager. Build Traffic. Drive Sales. Social Media Growth

About the Role

Prodigy Media is looking for an AI Marketing Systems & Growth Manager to build the AI-powered marketing engine behind our brands.

This is not a traditional social media manager position. We need someone who understands marketing, but also thinks like a systems builder. You will use AI, automation, agents and creative technology to build repeatable systems that generate brand awareness, engagement, qualified traffic and sales.

We currently operate more than 10 brands. The initial focus will be on building one brand from the ground up, proving the system and producing measurable results. Once the model works, we will scale it across the rest of our portfolio.

The objective is straightforward: build an AI-powered marketing operation that drives customers to Shopify, grows TikTok Shop sales and creates additional demand that carries over to Amazon.

What You Will Build

You will be responsible for developing an interconnected marketing system that includes:

AI marketing agents and specialized subagents
Automated content research and production workflows
Social media content calendars and publishing systems
Short-form video and advertising production pipelines
TikTok, Instagram and Facebook growth systems
TikTok Shop customer acquisition campaigns
Shopify landing pages and conversion funnels

Email capture, nurturing and promotional systems
Paid advertising campaigns across TikTok and Meta
Performance tracking, testing and optimization workflows
Systems for repurposing winning creative across multiple channels
Documentation that allows successful systems to be duplicated across additional brands

Core Responsibilities

AI Systems and Workflow Development
Use Claude Cowork as a primary workspace for building and operating marketing systems.
Build AI agents, subagents, skills, instructions and repeatable workflows for research, strategy, content creation, campaign execution and reporting.
Develop structured systems using Claude, Codex, Visual Studio or VS Code, APIs and automation platforms.
Connect tools and workflows so that marketing activities can be executed faster and with less repetitive manual work.
Maintain organized knowledge bases containing brand positioning, customer research, creative standards, winning content and campaign insights.
Continuously test new AI capabilities and determine how they can improve output, speed, consistency or profitability.

Social Media and Brand Growth
Build the brand’s presence across TikTok, Instagram and Facebook .
Develop content strategies designed to generate awareness, engagement, followers, traffic and sales.
Research customer behavior, trends, competitors, hooks, formats and creative angles.
Create systems for producing and testing content consistently.
Build community engagement workflows that turn comments, conversations and customer feedback into growth opportunities.
Identify winning content and scale it across platforms without making every channel feel identical.

AI Creative Production
Produce AI-assisted product videos, UGC-style content, direct-response ads and branded creative.
Use tools such as Higgsfield, Claude Design, Codex and other emerging AI creative platforms.
Build repeatable creative pipelines covering concepts, scripts, storyboards, prompts, production, editing and variations.
Maintain brand consistency across characters, messaging, visual style, tone and offers.
Generate multiple creative variations quickly and use campaign data to determine what should be improved or scaled.

Paid Advertising and Customer Acquisition
Plan, launch and optimize advertising campaigns across TikTok and Meta.
Use paid traffic to drive customers to Shopify and TikTok Shop.
Develop campaign structures covering prospecting, retargeting, creative testing and offer testing.
Track performance metrics including CPM, CTR, CPC, conversion rate, CPA, ROAS and revenue.
Translate campaign results into clear creative and funnel improvements.
Understand how off-Amazon traffic and brand awareness can create additional demand for Amazon listings.

Shopify, Landing Pages and Email Marketing
Build and improve Shopify landing pages designed around specific audiences, problems and offers.
Create conversion-focused product pages, advertorials, lead-generation pages and promotional funnels.
Build email capture, welcome, abandoned-cart, post-purchase, educational and promotional sequences.
Use testing and customer behavior data to improve conversion rates and customer value.
Ensure messaging remains consistent from the advertisement through the landing page, checkout and follow-up communication.
What Success Looks Like

The first stage of this role will focus on one selected brand. Success will be measured by the ability to:

Build a functional AI-powered marketing system from the ground up.
Establish a consistent production pipeline for organic and paid creative.
Grow qualified engagement and brand awareness across social platforms.
Generate measurable Shopify and TikTok Shop traffic and sales.
Improve advertising performance through disciplined testing.
Build landing pages and email systems that convert traffic into customers.
Identify repeatable strategies that can be documented and scaled across our other brands.
Reduce the time and manual effort required to research, create, launch and optimize campaigns.

Required Experience
Proven experience marketing products through TikTok, Instagram and Facebook .
Practical experience with TikTok Shop and direct-response e-commerce marketing.
Experience running or supporting TikTok Ads and Meta Ads campaigns.
Understanding of Shopify, landing pages, conversion funnels and email marketing.
Strong knowledge of short-form content, hooks, creative testing and social media engagement.
Experience using AI tools to produce marketing content, creative assets or automated workflows.
Ability to analyze performance data and make decisions based on results.
Strong written communication, organization and documentation skills.
Ability to work independently, move quickly and take ownership of outcomes.

Strongly Preferred
Advanced experience with Claude, particularly Claude Cowork.
Experience building agents, subagents, skills, prompts and multi-step AI workflows.
Working knowledge of Codex, Visual Studio or VS Code, APIs, MCP connections and automation tools.
Experience creating AI-generated videos and advertisements with Higgsfield or similar platforms.
Experience building and scaling a consumer brand outside Amazon.
Experience connecting social media, paid advertising, Shopify, email and Amazon into one customer-acquisition strategy.
Familiarity with Amazon private-label brands and the relationship between external demand and Amazon sales.
Who This Role Is For

This role is for someone who believes marketing has fundamentally changed and wants to operate at the forefront of that change.

You should be excited by the opportunity to combine marketing strategy, AI systems, automation, content production and paid advertising. You do not need to know every platform on day one, but you must be willing to learn quickly, experiment intelligently and turn new capabilities into real business results.

You are likely a strong fit if you:

Think in systems instead of isolated tasks.
Are comfortable building something that does not already exist.
Take ownership without waiting for step-by-step instructions.
Learn new AI tools quickly and apply them to real campaigns.
Understand that impressive creative means nothing if it does not generate attention, traffic or sales.
Can balance experimentation with disciplined performance measurement.
Are energized by change instead of threatened by it.
Want access to advanced AI tools and the freedom to use them creatively.
Are ready for a serious challenge with the opportunity to shape how multiple brands are built and marketed.

If you are up for a rewarding role with learning skills that will carry you beyond your role, please email me directly with the subject line "I'm a Marketing Magician". to ----------

Regards,
Tam Ma
Co Founder, Prodigy Media
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