Copywriter & Content Designer (Email + Social) - Digital Healthcare Brand

About us

Bua Health is a digital healthcare provider focused on weight loss in Ireland. We help people access clinically appropriate weight loss care, including GLP-1 medications, through a doctor-led telehealth platform. We're small, moving fast, and we care a lot about how our brand shows up in front of people.

The role

We're looking for one person who can build our content world from the ground up: strategy, copy, and design, across both email and social media. It needs to be world class content similar to ---------- , ---------- , and similar operators (please check out their social media).

The core of the role is craft. We want someone who can look at a blank page and think through what to say, who it's for, and why now, then write it, then design it into something that actually looks good in an inbox and in a feed.

You'll build a long-term email nurture programme for people who come through our funnel and qualify for our weight loss programme, and you'll create ongoing social media content that builds the Bua brand as a trusted, human, doctor-led weight loss provider in Ireland.

This is a long-term role. You won't be managing live campaigns day to day - that sits with the wider team. Your job is to produce the content and set it up so it's ready to run.

What you'll do

• Build the content strategy: what we say, to whom, and when, across email sequences and social channels.
• Write the copy: email s, captions, hooks, subject lines, short-form scripts. Warm, clear, human, medically responsible.
• Design the finished output: email s and social posts that feel calm, credible, and premium. Canva preferred, but use whatever tool you're strongest in.
• Generate any imagery you need using Gemini or similar tool of your choosing
• Ensure email sequences can be implemented in Mailchimp so they're built, tested, and ready to fire.

*What we need you to be great at*

We think of this role as two halves, and we need both.

The strategy half:

Thinking through what a content programme should actually do for a considered healthcare purchase.
Segmenting audiences and mapping content journeys that make sense for where someone is in their decision.
Choosing hooks, angles, and formats that suit the platform and the moment.

The execution half:

Copy that reads like a real person wrote it, not a template.
Visual design that feels healthcare-appropriate. No stock-photo clichés, no over-designed noise, no wellness kitsch.
Enough Mailchimp fluency to build automations, segmentation, tagging, and conditional logic without breaking deliverability.

Nice to have

Prior work in health, wellness, or digital healthcare. Campaigns in those categories would be a real advantage.
Experience producing short-form video content or scripts, not just static posts.
Familiarity with the GLP-1 / weight loss category.

The AI part

We're AI-first and we expect you to be too. Use AI heavily in your workflow: drafting, ideation, image generation with Gemini, refinement. What we don't want is AI slop: generic openings, empty phrases, over-emojied captions, or bland AI-generated imagery. If you can tell the difference between good AI-assisted work and lazy AI-assisted work, we want to talk.

How to apply

Send us:

• A short intro (2 to 3 paragraphs, not a wall of CV) about who you are and why this fits.
• 2 to 3 samples of your best email content and social media content, ideally including both the copy and the finished design.
• One example where you used AI in the process, with a short note on how you used it.
• Your rate expectations in USD, monthly.

If you've read this far, please respond with CHICKEN in all caps at the top of your reply. We get a lot of auto-responses and this is how we find people who actually read the post.