Remote Sales & Lead Generation VA

ServiceMargin — Part-Time | Remote | $60/Week + Sales Bonuses

About ServiceMargin

ServiceMargin is a software tool designed for service businesses such as HVAC companies, roofing companies, remodelers, contractors, and other trades.

ServiceMargin helps businesses create professional quotes and present their pricing more effectively to customers.

We are looking for a motivated Lead Generation & Sales VA who can identify qualified service businesses, start conversations with owners or decision-makers, explain ServiceMargin, and convert interested prospects into paying customers.

This is a sales position first and a VA position second.

Your job is to help grow the customer base.

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Compensation

Base Pay

$60 USD per week

Sales Bonuses

You will receive a bonus for customers you personally close.

Current structure:

Monthly ServiceMargin subscription:
$10 bonus for each new paying customer.

Annual ServiceMargin subscription:
$25 bonus for each new paying customer.

Example:

If you personally close:

• 5 monthly customers = $50 in bonuses
• 5 annual customers = $125 in bonuses
• 10 annual customers = $250 in bonuses

Sales bonuses are paid after the customer’s payment has been successfully received.

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Initial Trial Period

The initial engagement will be an 8-week trial period.

The purpose is to determine whether we are a good long-term fit.

Performance will be evaluated based on:

• Quality of leads
• Outreach activity
• Conversations started
• Qualified prospects
• Demonstrations/trials
• Customers acquired
• Follow-up consistency
• Communication
• Accuracy of reporting
• Ability to work independently

Strong performance may result in continued employment and additional payment.

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Your Ideal Customers

Your primary prospects will be service businesses.

Examples include:

• HVAC companies
• Roofing companies
• Remodeling companies
• General contractors
• Plumbing companies
• Electrical contractors
• Landscaping companies
• Painting companies
• Flooring companies
• Other home-service businesses

The ideal prospect is a business that regularly provides customers with estimates or quotes.

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Your Main Responsibilities

1. Find Qualified Businesses

Research businesses that could benefit from ServiceMargin.

Look for companies that:

• Provide estimates or quotes
• Sell services rather than simple products
• Have an active website or social presence
• Appear to have an established business
• Could benefit from more professional quoting
• Have an owner, manager, estimator, or sales person who can make purchasing decisions

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2. Build Lead Lists

Record qualified prospects in the shared lead tracker.

Required information may include:

• Company name
• Website
• Industry
• Contact name
• Email
• Phone number when available
• Social media
• Location
• Date contacted
• Contact method
• Response
• Follow-up date
• Sales stage
• Final result

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3. Contact Business Owners & Decision-Makers

Use approved outreach channels such as:

• Email
• Facebook
• Instagram
• LinkedIn
• Other approved channels

Your goal is to start a genuine conversation with the person who can make a purchasing decision.

Scripts and messaging will be provided separately.

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4. Explain ServiceMargin

Once someone is interested, your job is to explain the basic value proposition.

You should be able to confidently explain:

• What ServiceMargin is
• Who it is designed for
• The problem it solves
• How a business can use it
• The available pricing options
• How to get started

You are not expected to be a technical expert.

If a question is outside your provided resources, escalate it rather than guessing.

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5. Close Customers

Your sales process should be:

Find business ? Contact business ? Start conversation ? Identify need ? Explain ServiceMargin ? Answer objections ? Recommend appropriate plan ? Close ? Record sale

You should make every reasonable effort to close the sale yourself.

For unusual questions, technical issues, or opportunities that require management involvement, escalate appropriately.

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Daily Workflow

Step 1 — Check Your Pipeline

Review:

• New leads
• Follow-ups
• Active conversations
• Interested prospects
• Pending purchases

Step 2 — Research New Businesses

Find qualified trades and service businesses.

Step 3 — Add Them To The Tracker

Make sure the information is accurate.

Step 4 — Begin Outreach

Use the approved scripts.

Personalize messages when appropriate.

Step 5 — Follow Up

Follow up consistently with prospects who have not responded or who expressed interest.

Step 6 — Sell

Move interested prospects toward a ServiceMargin subscription.

Step 7 — Record Results

Update every lead with its current status.

Step 8 — Daily Report

Update your daily activity so management can see:

• Leads researched
• Leads contacted
• Follow-ups
• Conversations
• Demos/trials
• Sales
• Revenue/bonuses generated
• Problems or questions

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What We Expect

The ideal candidate is:

• Confident communicating with business owners
• Comfortable with sales
• Comfortable with cold outreach
• Persistent
• Organized
• Self-motivated
• Reliable
• Comfortable researching businesses online
• Comfortable using Google Sheets
• Able to work independently
• Willing to learn a software product quickly
• Motivated by performance-based compensation

Experience selling SaaS, software, home-service products, marketing services, or other B2B products is a strong advantage.

Experience working with contractors or trades businesses is also a plus.

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What You Will NOT Be Expected To Do

You will not be responsible for:

• Developing ServiceMargin
• Providing software development
• Creating new features
• Changing pricing
• Making technical promises
• Providing accounting or legal advice
• Making unauthorized discounts
• Promising features that don’t exist
• Inventing answers to customer questions

When you don’t know something:

Check the provided information or ask management. Never guess.

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Performance Is Measured By Results

We will monitor:

Lead Generation

• Qualified businesses found
• Qualified businesses added to the database

Outreach

• Businesses contacted
• Follow-ups completed

Sales

• Conversations
• Qualified opportunities
• Trials/demos
• Monthly customers
• Annual customers

Quality

• Accuracy
• Professional communication
• Follow-through
• Organization
• Customer experience

The objective isn’t to send thousands of meaningless messages.

The objective is to find businesses that genuinely need ServiceMargin and turn them into paying customers.

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Lead Quality Matters

A smaller number of highly qualified prospects is better than a huge list of irrelevant businesses.

For example:

Good lead:
An established HVAC company that regularly provides estimates to homeowners.

Poor lead:
A random individual with no service business.

Focus on people who have a legitimate business need for the product.

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Tools

You will primarily use:

• ServiceMargin
• Google Sheets
• Email
• Google Search
• Approved social platforms
• Any additional free tools provided by management

You will be provided access to the information necessary to understand and sell the product.

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Sales Ethics

We care about building real businesses and long-term customers.

You must never:

• Misrepresent ServiceMargin
• Invent features
• Guarantee business results
• Misrepresent pricing
• Promise unauthorized discounts
• Spam prospects
• Pretend to be someone else
• Use deceptive sales tactics

The goal is to sell ServiceMargin to businesses that can actually benefit from it.

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Who Will Succeed?

The ideal candidate is someone who isn’t afraid to contact business owners.

You should be comfortable saying:

“I found a business that could benefit from this. Let me start a conversation.”

You should enjoy prospecting, communicating, following up, learning products, and closing sales.

If you are motivated by the ability to earn additional money based on the customers you personally generate, this position could be a strong fit.

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How To Apply

Please provide:

1. A brief introduction about yourself
2. Your previous sales, lead generation, appointment setting, or VA experience
3. Your experience with cold outreach
4. Any experience selling software or services
5. Any experience working with contractors or home-service businesses
6. Your availability
7. Your internet/computer setup
8. One example of a time you successfully convinced someone to buy something, book something, or take an action

Applicants may be asked to complete a short practical exercise before an interview.

We are looking for someone who wants to become a long-term sales asset and help grow ServiceMargin.