Media Buyer

About Us:
We're Pet N Pet, a growing pet care brand selling across Amazon, eBay, Walmart, Chewy, and our own online store. We're looking for an experienced Meta & TikTok Ads Specialist who can confidently manage, optimize, and scale paid advertising campaigns that drive measurable business growth.

If you're someone who enjoys analyzing data, testing new strategies, solving performance issues, and continuously improving ROAS, we'd love to hear from you.

What You'll Do:

• Plan, launch, and optimize Meta (Facebook & Instagram) and TikTok advertising campaigns.
• Scale profitable campaigns while maintaining target ROAS and CPA.
• Test creatives, copy, audiences, placements, and campaign structures.
• Monitor campaign performance and make data-driven optimization decisions.
• Manage retargeting campaigns, Catalog Ads, and Advantage+ Shopping Campaigns.
• Ensure accurate tracking through Meta Pixel, Conversions API (CAPI), and TikTok Pixel.
• Collaborate with our creative team by providing feedback on winning and underperforming creatives.
• Identify performance bottlenecks and recommend solutions beyond the ad platform when needed.
• Prepare weekly performance reports with insights, recommendations, and next steps.
• Stay up to date with Meta and TikTok Ads best practices and platform updates.

What We're Looking For:

• Minimum of 2 years of hands-on experience managing Meta and TikTok Ads campaigns.
• Proven experience improving ROAS, lowering CPA, and scaling profitable campaigns.
• Strong understanding of campaign optimization, audience targeting, and conversion tracking.
• Experience with:
• Meta Pixel & Conversions API (CAPI)
• TikTok Pixel
• Catalog Ads
• Dynamic Retargeting
• Advantage+ Shopping Campaigns
• Strong A/B testing methodology for creatives, audiences, landing pages, and offers.
• Ability to diagnose whether poor campaign performance is caused by:
• The ads or creatives
• The offer
• The landing page or website
• The product page
• Audience targeting or tracking issues
• Excellent analytical, communication, and organizational skills.

During the Application Process - Please include:

• Your CV
• Portfolio or case studies
• Examples of campaigns where you significantly improved ROAS or reduced CPA (include actual numbers if possible)
• Screenshots from your Meta Ads Manager and/or TikTok Ads Manager (sensitive information may be blurred)
• A brief explanation of your creative testing process and how you d ---------- what to scale or pause
• A sample of your weekly reporting format (or describe what metrics you typically report)
• A short note describing your most successful campaign and why you believe it performed well

Perks & Benefits:

• Work-from-home setup
• Paid Philippine holidays
• 10 paid leave days per year
• 13th month pay

30-Day Performance Review:
Your first 30 days will focus on understanding our products, auditing existing campaigns, launching optimization strategies, and demonstrating a structured approach to improving performance.

Success during the review period will be evaluated based on:

• Quality of campaign setup and optimization
• Data analysis and reporting
• Testing strategy and execution
• Communication and collaboration
• Ability to identify growth opportunities and performance issues
• Overall contribution toward improving ROAS, CPA, and campaign efficiency

If you're passionate about performance marketing and know how to turn advertising data into profitable growth, we'd love to hear from you.