YouTube Channel Growth & Management Specialist / Virtual Assistant — Long-Term Position

YouTube Channel Growth & Management Specialist / Virtual Assistant — Long-Term Position

Position Overview

We are looking for a highly organized, experienced YouTube Channel Growth & Management Specialist to help manage and grow an established YouTube channel focused on retirement income, financial education, and retirement planning for Americans primarily age 55–75.

This is NOT simply a video-uploading position.

We are looking for someone who understands how YouTube works and can help improve:

• Click-through rate (CTR)
• Views
• Watch time
• Audience retention
• Subscribers
• Titles
• Thumbnails
• Video topics
• Shorts
• Channel organization
• Overall channel growth

The right person will be able to look at YouTube Analytics and explain why a video performed well or poorly and what should be changed.

This is intended to become a long-term position for the right person.

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WHAT YOU WILL DO

1. YouTube Publishing & Channel Management

You will:

• Upload and schedule YouTube videos
• Create and format video descriptions
• Add chapters/timestamps
• Add end screens
• Add cards when appropriate
• Add videos to playlists
• Add subtitles/captions when necessary
• Upload approved thumbnails
• Schedule videos for publication
• Check videos after publication for errors
• Organize playlists and channel content
• Review and help manage comments
• Create or schedule Community posts

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2. Titles & Thumbnails

You will help develop:

• High-performing YouTube titles
• Thumbnail concepts
• Thumbnail text
• Alternative title ideas
• A/B testing ideas when appropriate

You must understand the difference between:

Creating curiosity

and

Using misleading clickbait.

Our audience values professionalism, authority, credibility, and trust.

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3. YouTube Analytics

You should understand and regularly monitor:

• Impressions
• Click-through rate
• Views
• Watch time
• Average view duration
• Audience retention
• Subscriber growth
• Traffic sources
• Returning viewers
• New viewers
• Top-performing videos
• Underperforming videos

You should be able to provide recommendations based on these numbers—not simply report the numbers.

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4. YouTube Shorts

You will review long-form videos and identify content that could become YouTube Shorts.

Responsibilities may include:

• Identifying strong Short clips
• Suggesting hooks
• Writing Short titles
• Writing captions
• Creating or coordinating Shorts
• Scheduling Shorts
• Tracking which Shorts generate the most engagement

Experience using tools such as CapCut, Descript, OpusClip, Adobe Premiere Pro, Canva, or similar software is helpful.

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5. Content Research

You will help identify:

• Video topics our audience is interested in
• Questions retirees are asking
• Competitor videos performing well
• Potential title ideas
• Thumbnail trends
• Content gaps
• Topics that could become future long-form videos

You should NOT simply copy competitors.

Your job is to identify patterns and opportunities.

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OUR AUDIENCE

Our primary audience is:

Americans approximately age 55–75 who are preparing for retirement or already retired.

Topics include:

• Retirement income
• Running out of money in retirement
• Market risk
• Sequence-of-returns risk
• Social Security
• 401(k)s and IRAs
• Annuities
• Fixed index annuities
• Estate planning
• Long-term care
• Taxes in retirement
• Protecting retirement assets

Experience working with financial, retirement, insurance, investment, professional-services, or older demographic audiences is a major advantage.

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REQUIRED QUALIFICATIONS

You should have:

• Previous experience managing YouTube channels
• Strong knowledge of YouTube Studio
• Strong understanding of YouTube Analytics
• Strong understanding of CTR
• Strong understanding of audience retention
• Strong understanding of titles and thumbnails
• Excellent written English
• Excellent attention to detail
• Excellent organizational skills
• Ability to follow Standard Operating Procedures (SOPs)
• Ability to work independently
• Reliable internet connection
• Ability to communicate clearly and consistently
• Ability to meet deadlines

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STRONGLY PREFERRED

Experience with:

• Canva
• CapCut
• Adobe Premiere Pro
• Descript
• OpusClip
• TubeBuddy
• vidIQ
• Google Drive
• ChatGPT/AI tools
• Keyword/topic research
• Thumbnail development
• YouTube Shorts
• Content repurposing

You do NOT need to know every program listed above.

We care more about results and your understanding of YouTube than the number of software programs you know.

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IMPORTANT

We are NOT looking for someone who only knows how to:

• Upload videos
• Add tags
• Copy descriptions
• Perform basic SEO
• Follow instructions without thinking

We are looking for someone who can eventually say:

“This video is getting impressions but the CTR is too low. I believe the title and thumbnail are the problem. Here are three changes I recommend.”

OR:

“The CTR is strong, but viewers are leaving during the first 60 seconds. We should improve the opening hook.”

That is the level of YouTube understanding we are looking for.

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HOW TO APPLY

Please answer ALL of the following questions.

Applications that do not answer the questions may not be considered.

Question 1

Give us links to 2–3 YouTube channels you have personally worked on.

Explain specifically what YOU did for each channel.

Question 2

What measurable improvements occurred while you worked on those channels?

Examples:

• Views
• Subscribers
• CTR
• Watch time
• Retention
• Impressions

Please provide actual numbers if possible.

Question 3

A YouTube video has:

• 50,000 impressions
• 2.2% CTR
• Good audience retention

What would you investigate or change first, and why?

Question 4

Another video has:

• 8% CTR
• Strong initial views
• Major viewer drop-off within the first 60 seconds

What do you believe is happening?

What would you recommend?

Question 5

What are the three most important factors you look at when determining why a YouTube video underperformed?

Explain why.

Question 6

Describe your process for creating or recommending a YouTube title.

Question 7

Describe your process for developing a thumbnail concept.

Question 8

What experience do you have turning long-form YouTube videos into Shorts?

Question 9

What experience do you have working with audiences age 50+?

Question 10

What experience do you have with financial, retirement, investment, insurance, legal, medical, or other professional-services content?

Question 11

What software and AI tools do you regularly use for YouTube?

Question 12

How many hours per week are you available?

Question 13

What hours do you normally work in Philippine time?

Question 14

What hourly or monthly compensation are you seeking?

Question 15

Why do you believe you are a particularly good fit for this position?

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APPLICATION ATTENTION-TO-DETAIL TEST

At the very beginning of your application, before anything else, write:

RETIREMENT NAVIGATOR

Applications that do not begin with those two words may not be considered.

This tells us whether you carefully read instructions.

Thank you.