Business Development & Marketing Specialist | Healthcare

Business Development & Marketing Specialist | Healthcare

Salary: $5.00–$8.00/hour (depending on experience)
Schedule: Monday–Friday | 8:00 AM–5:00 PM MST
Employment: Full-Time

We're hiring an experienced Business Development & Marketing Specialist to support a growing U.S.-based healthcare company focused on expanding access to hearing care through partnerships between optometry and audiology practices.

The primary focus of this role is outbound business development and appointment setting. You should be confident making cold calls, reaching business owners and decision-makers, generating interest in partnership opportunities, and booking qualified meetings.

The role will also provide support with marketing, social media, and occasional medical billing and administrative tasks.

What You'll Do

• Conduct outbound cold calls and email outreach to optometry, audiology, and other prospective healthcare partners
• Research and identify potential partnership opportunities across the U.S.
• Connect with business owners and decision-makers to generate interest
• Qualify prospects and schedule partnership meetings
• Consistently follow up with leads and maintain accurate outreach records
• Help develop and improve lead generation and outreach processes
• Manage and support Facebook and other social media activities
• Create and schedule basic social media and short-form content
• Assist with Shopify website updates and digital marketing initiatives
• Provide occasional medical billing and insurance verification support using Availity
• Assist with administrative tasks, research, spreadsheets, calendars, and special projects

MUST-HAVE Qualifications

At least 2 years of experience in outbound sales, business development, lead generation, and/or appointment setting**
Proven cold-calling experience — you must be comfortable making outbound calls daily**
Experience reaching business owners and decision-makers and booking qualified appointments**
Experience with email outreach, lead follow-up, and prospecting**
Experience managing Facebook /social media and creating basic content**
Strong spoken and written English communication skills
Proficiency with Google Workspace, especially Sheets, Docs, and Calendar
Strong organization, follow-up, and time-management skills
Self-motivated and able to work independently with minimal supervision
Proactive and resourceful with a strong sense of ownership

Preferred Qualifications

• Experience working in healthcare, optometry, audiology, hearing care, or another medical environment
• Experience with Availity, medical billing, or insurance verification
• Experience with HubSpot, Copper, Grasshopper, or similar CRM/VoIP platforms
• Experience with Shopify and website management
• Experience creating Reels or other short-form social media content
• Experience developing or improving sales outreach processes

Additional Requirements

• Must be able to provide an NBI Clearance and/or Local Police Clearance before onboarding
• Must be available for video meetings with camera on when required
• Must be available to work the full 8:00 AM–5:00 PM MST schedule

How to Apply

Send your updated CV in PDF format to ---------- with the subject line:

Application – Business Development & Marketing Specialist (Your Full Name)

Kindly attached your portfolio as well in PDF format so we can see some marketing samples.

Voice Recording (1–2 minutes)

Using Vocaroo ( ---------- ) or a similar voice recorder, record your response to the following scenario:

Imagine you are cold-calling an optical practice to introduce a potential business partnership. Please demonstrate how you would introduce yourself, create interest in the partnership opportunity, and ask to schedule a meeting with the decision-maker.