Amazon Ads Specialist — KDP Book Portfolio

Amazon Ads Specialist — KDP Book Portfolio

Full-time | Remote, Philippines | ?60,000–?90,000 per month

About us

We are an established UK independent publishing business with more than 50 books and a large Amazon advertising portfolio.

Our books cover children’s and teen life skills, money, puberty, confidence, drawing, educational reading, curiosity and facts, sports humour and gifting.

We currently operate more than 280 Amazon advertising campaigns across the United States, United Kingdom, Canada and Australia.

The role

We are looking for an experienced Amazon Ads Specialist to take ownership of the day-to-day management and optimisation of our book-advertising portfolio.

You will build, analyse and improve campaigns, harvest profitable search terms, control wasted spending and identify opportunities to scale successful books.

This is a hands-on execution and analysis position. It is not a general Amazon account-management or listing role.

Direct experience advertising books through Amazon KDP is strongly preferred.

Your responsibilities

• Audit the existing Amazon Ads account and campaign structure
• Manage Sponsored Products and Sponsored Brands campaigns
• Create keyword, category and ASIN-targeting campaigns
• Build research, discovery, performance and launch campaigns
• Review search-term reports and harvest converting terms
• Add appropriate negative keywords and targets
• Adjust bids, budgets and placement multipliers
• Identify wasted spending and inefficient campaign structures
• Monitor campaign moderation, rejection and approval issues
• Expand successful campaigns across appropriate marketplaces
• Maintain a clear record of significant campaign changes
• Produce weekly book-level advertising reports
• Analyse ACOS, TACOS, CTR, conversion rate, CPC and contribution profit
• Recommend which titles should be scaled, maintained, repaired or reduced
• Work within agreed allowable-ACOS and profitability targets
• Coordinate with the publishing and creative teams when new advertising assets are required

Required experience and skills

• At least three years of hands-on Amazon Ads experience
• Experience managing a substantial portfolio of campaigns
• Strong knowledge of Sponsored Products and Sponsored Brands
• Keyword, category and product-targeting experience
• Search-term harvesting and negative-targeting expertise
• Advanced Excel or Google Sheets skills
• Ability to interpret ACOS, TACOS, CTR, CPC and conversion data
• Experience using bulk files or campaign-management tools
• Strong commercial and analytical judgement
• Clear written explanations of campaign decisions
• Excellent attention to detail
• Ability to work independently within agreed guardrails
• Reliable internet connection and remote-working environment
• At least three hours of overlap with UK working hours

Strongly preferred

• Direct KDP or book-advertising experience
• Understanding of book royalties and allowable advertising costs
• Experience advertising across the US, UK, Canada and Australia
• MerchJar or comparable Amazon Ads software or MCP integration into AI tools
• Publisher Champ or other publishing analytics tools
• Sponsored Brand Video experience
• Experience with Canva or editing tool

What you will not be responsible for

• Selecting which books the business publishes or advertises
• Writing or editing books
• Managing TikTok or organic social media
• Making unsupervised automated bid changes
• Optimising only for a lower ACOS regardless of sales or profit

What success looks like after 90 days

• The full campaign portfolio has been audited
• Every priority book has an appropriate campaign structure
• Titles are classified as grow, maintain, repair or reduce
• Search-term harvesting is performed consistently
• Wasted spending has been identified and reduced
• Important campaign changes are documented
• Weekly title-level reporting is accurate and actionable
• Routine campaign management no longer requires founder involvement

Compensation and working arrangement

• Full-time, remote position
• Philippines-based
• ?60,000–?90,000 per month, depending on experience and direct KDP expertise
• Long-term role with the potential to develop into a senior portfolio advertising position
• Shortlisted applicants will complete a paid campaign-analysis exercise

How to apply

Please submit:

1. Your CV.
2. A short Loom video explaining your Amazon Ads experience.
3. A description of the largest Amazon Ads portfolio you have managed.
4. An anonymised example of a report or analysis you produced.
5. Your experience with books or Amazon KDP.
6. Your expected monthly salary, availability and notice period.

Please answer these questions:

1. How would you calculate an appropriate ACOS target for a paperback book?
2. Explain the difference between improving ACOS and improving total portfolio profit.
3. Describe a campaign you materially improved. What did you change and what happened?
4. How often do you review search terms, and how do you d ---------- which terms to graduate?
5. Which Amazon Ads tools and reporting systems have you used?
6. Have you managed Sponsored Brand Video or multi-market campaigns?

The recruitment process will include an initial interview, a paid analysis using anonymised campaign data, a final interview and reference checks.