MARKETING & GROWTH ADMIN

Location: Remote / London
Role Type: Full-Time
Hours: Monday–Friday, 9:00 AM–5:00 PM
Salary: [Insert Salary] + Performance Incentives

About Mayfair Property Services

Mayfair Property Services LDN Ltd is a growing property services company providing maintenance, repairs, refurbishment, compliance and wider property solutions to landlords, property managers, housing providers and commercial clients.

We are expanding our sales and marketing operation and are looking for a Growth & Marketing Manager to take ownership of generating new opportunities through multiple digital and outbound channels.

This is a performance-focused position. Your job is not simply to create content — your objective is to generate traffic, leads, enquiries, partnerships and ultimately new clients.

Your Core Responsibilities

Cold Outreach & Lead Generation

Build and manage targeted outbound campaigns to potential clients and strategic partners.

You will:

• Identify businesses and decision-makers we should target
• Build prospect lists
• Conduct cold email and digital outreach
• Develop outreach campaigns
• Test different messaging and offers
• Follow up with prospects
• Generate qualified opportunities for the sales team
• Track response rates, meetings and conversions

Affiliate & Partnership Marketing

Develop partnerships with businesses and individuals who can refer clients or generate opportunities for Mayfair.

Potential partners could include:

• Property managers
• Estate and letting agents
• Landlords
• Developers
• Facilities management companies
• Contractors
• Property consultants
• Insurance businesses
• Property influencers
• Property-related websites and platforms

You will help develop referral offers, affiliate campaigns and mutually beneficial partnerships that allow both Mayfair and our partners to grow.

Social Media Growth

Manage and grow Mayfair's presence across relevant platforms, including:

• LinkedIn
• Instagram
• Facebook
• TikTok
• YouTube
• X where appropriate

Responsibilities include:

• Creating a content strategy
• Posting consistently
• Repurposing company activity into content
• Showcasing completed projects
• Creating educational property content
• Promoting Mayfair services
• Building company authority
• Engaging with potential clients
• Generating inbound enquiries

SEO & Organic Search

Help grow Mayfair's presence on Google and other search engines.

Responsibilities include:

• Keyword research
• Competitor research
• Local SEO
• Service-page optimisation
• Location-page strategy
• Blog/content development
• Google Business Profile optimisation
• Backlink opportunities
• Tracking search rankings
• Increasing organic website traffic
• Converting organic visitors into enquiries

Our objective is to build a strong search presence for property maintenance, refurbishment, compliance and related property services throughout London and eventually across the UK.

Social & Property Groups

Find and engage with online communities where our potential customers are already active.

This can include:

• Facebook landlord groups
• Property investor communities
• LinkedIn groups
• Property management communities
• Developer groups
• Landlord forums
• Construction groups
• Local business communities
• Social housing communities

The goal is to contribute useful information, build relationships and identify genuine commercial opportunities without relying on spam.

Google Ads & Paid Acquisition

Develop and optimise paid advertising campaigns to generate enquiries.

You will help manage:

• Google Search Ads
• Remarketing campaigns
• Local campaigns
• Landing pages
• Keyword targeting
• Negative keywords
• Campaign budgets
• Conversion tracking
• Cost-per-lead optimisation

Campaigns should be constantly tested and improved based on measurable results.

Growth Strategy

You will work closely with company leadership to continuously identify new ways to generate growth.

We expect you to think beyond traditional marketing.

This could include:

• Referral schemes
• Strategic alliances
• Affiliate programmes
• New marketplaces
• Lead magnets
• Email marketing
• Automated outreach
• New service campaigns
• Property industry partnerships
• Client referral campaigns
• Contractor referral networks
• New digital acquisition channels

You will be encouraged to bring forward ideas, test them and scale what works.

Key Performance Indicators

Performance will be measured on tangible growth metrics, including:

• Qualified leads generated
• Enquiries generated
• Meetings generated
• New clients acquired
• Cost per lead
• Website traffic
• Organic search growth
• Google rankings
• Outreach response rates
• Affiliate partners recruited
• Referral opportunities generated
• Social media reach and engagement
• Marketing-attributed revenue

Who We Are Looking For

We want somebody who is commercially minded and understands that marketing ultimately needs to create revenue.

You should ideally have experience with some of the following:

• Growth marketing
• Lead generation
• Cold outreach
• SEO
• Google Ads
• Social media marketing
• Affiliate marketing
• Email marketing
• B2B marketing
• Content creation
• Analytics
• CRM systems
• Landing-page optimisation

Experience within property, construction, maintenance, facilities management or B2B services would be advantageous but is not essential.

The Type of Person We Want

We are looking for someone who is:

• Highly proactive
• Creative
• Commercially aware
• Comfortable experimenting
• Data-driven
• Independent
• Organised
• Results-focused
• Able to identify new opportunities without constantly being instructed

We want somebody who looks at the business and continually asks:

“Where else can we find customers, partners and growth?”

Career Progression

This role has significant room to grow as the company expands.

A successful Growth & Marketing Manager could progress into:

Head of Growth ? Head of Marketing ? Growth Director / Marketing Director

with increasing responsibility for the company's overall acquisition strategy, marketing team, advertising budgets and growth channels.

SALARY HIGHER

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