Klaviyo Email/SMS Strategist — Full Migration + Ongoing Campaign Management (Shopify + Funnelish)

We're a growing e-commerce brand in the craft-education space (digital products + a new physical product line, selling primarily in the US, UK, Australia, and Canada) looking for a Klaviyo expert to own our email /SMS channel end to end — not just execute a migration, but think strategically about how email drives revenue for us long-term.

PHASE 1 — MIGRATION

Migrate all existing flows from Omnisend to Klaviyo: abandoned checkout, abandoned cart, post-purchase (including cross-sell/upsell sequences to move customers into our other products), welcome series, win-back
Full segmentation setup: customer behavior, product ownership, engagement tiers, subscription status
Deep integration work: Shopify (Shopify Payments), Funnelish (our funnel builder — orders and events need to flow correctly from both platforms into Klaviyo, not just standard Shopify checkout events), Zapier (some of our automations, like community access provisioning, run through Zapier and need to stay intact)
Subscription/recurring product flows (we have a subscription-based community product)
SMS compliance setup (TCPA, proper opt-in) for US lists

PHASE 2 — ONGOING (this is the core of the role)

Plan and send 2-3 email campaigns per week beyond the automated flows — product launches, promotions, content-driven sends
Continuously refine flows based on performance data, not "set and forget"
Study our customer avatar and actually write/strategize around it — we need someone who understands who they're writing to, not just someone filling in a template
Bring ideas to the table: new flow opportunities, segmentation we haven't thought of, testing strategy
Comfortable using AI tools (Claude, ChatGPT, etc.) to work efficiently — we want someone who uses AI as leverage, not someone we have to explain AI to

WHAT WE'RE LOOKING FOR

Strong Klaviyo experience with measurable results (revenue attributed to flows/campaigns, list growth, open/click rates) — not just "familiar with the platform"
Experience with Shopify; bonus if you've worked with a funnel builder (Funnelish, ClickFunnels, or similar) alongside a standard Shopify store
Zapier / automation logic comfort
This is a strategic role, not a copy-paste-template role — please don't apply if you're only comfortable executing exact instructions
Genuine interest in understanding the product and the customer, not just the tool

PROOF OF WORK

Please share 1-2 examples where you owned an email /SMS channel strategically (not just built flows) — include what you changed, why, and the measurable outcome.

ENGAGEMENT TYPE

Freelance / ongoing contract, monthly retainer. Please share your rate expectations along with your application.