Paid Advertising Specialist

Tradelance is Australia’s first social marketplace connecting homeowners with trusted local tradespeople. We have just launched on the Apple App Store and Google Play and are now running paid campaigns to drive sign-ups, app downloads, and Pro membership conversions. This is a high-impact role with direct influence on the company’s growth from day one.

What You Will Be Doing

• Set up, manage, and optimize paid ad campaigns across Meta Ads (Facebook & Instagram), Google Ads, TikTok Ads, and Apple Search Ads
• Drive app downloads, account sign-ups, and Pro membership conversions across all platforms
• Set up and manage Apple Search Ads to ensure Tradelance ranks at the top when users search our name
• Research and bid on our brand name and relevant keywords to maximize App Store placement and visibility
• Set up conversion tracking, pixel configuration, and ensure all data is flowing and reporting correctly
• Monitor campaign performance daily and report weekly such as CTR, CPC, ROAS, cost per sign-up, and conversions
• A/B test ad creatives, copy, audiences, and bidding strategies to continuously improve performance
• Work closely with the Head of Operations to align paid campaigns with the overall launch and growth strategy

What We Are Looking For

• Proven experience running paid ad campaigns on Meta Ads Manager and Google Ads results are mandatory
• Experience with Apple Search Ads or Google App Campaigns is a strong advantage
• Strong understanding of conversion tracking, Meta Pixel, Google Tag Manager, and analytics
• Data driven mindset you make decisions based on numbers, not assumptions
• Experience optimizing campaigns specifically for app downloads and account sign-ups
• Knowledge of keyword bidding strategies and App Store placement optimization
• Excellent communication able to explain campaign performance clearly to non-technical stakeholders
• Organized and able to manage multiple campaigns across multiple platforms simultaneously

Familiarity with the following tools is highly regarded:

• Meta Ads Manager
• Google Ads
• Apple Search Ads
• TikTok Ads
• Google Tag Manager
• Meta Pixel
• Metricool
• Google Analytics
• Notion
• Trello
• Slack
• Instantly
• Adobe

Nice to Have

• Google Ads or Meta Blueprint certification
• Experience working with Australian brands or audiences
• Experience with marketplace or app-based businesses
• Knowledge of App Store Optimization (ASO) and store listing strategy
• Experience with retargeting and lookalike audience campaigns

How to Apply
Applications without proven paid advertising results, campaign data, or performance examples will not be considered. We are thorough and careful in our selection process. Show us what you have achieved.

To apply please send the following:

• A brief introduction and your paid advertising background and specialization
• Examples of campaigns you have managed include platforms, campaign objectives, and key results (CTR, ROAS, CPC, conversions, cost per sign-up)
• Platforms you specialize in and any certifications you hold
• Confirmation that you can commit to 20 hours per week part-time
• Your expected hourly rate
• Your earliest available start date

What We Offer

• 100% remote role work from anywhere
• Part-time hours with flexibility on scheduling within the agreed shift
• Direct access to and reporting to the Head of Operations from day one
• Performance based rate review as your campaigns delivers measurable results
• Real impact on a growing Australian marketplace at a critical growth phase
• Long-term opportunity as the platform and marketing team scale post-launch