Social Media Manager: Content Strategy & Calendar (Botanical Gray Market Industry)

We have three business brands plus our CEO personal brand posting. We need someone who owns why, when, and what next.

Rebel X Brands is a botanical house. We build and hold consumer brands across kratom, kava, and alcohol-alternative wellness, including GRHKratom, King K, and GÜD Tonics. Each brand has its own voice and its own audience. We need a social media manager who owns the full picture: strategy, calendar, and craft.

We need a Social Media Manager who can build the content calendar and strategy for all three brands and work directly with our Marketing Manager, our Graphic Designer, and our Video Editor to get the content made. Paid social experience is a nice-to-have here, not a requirement.

WHAT YOU'LL OWN

• Content calendars and strategy for GRHKratom, King K, and GÜD Tonics, each with its own voice, content pillars, and posting cadence
• Creative briefs for our Graphic Designer and Video Editor, covering static posts and quick-turn video
• Platform strategy that accounts for the fact that Meta and TikTok both restrict kratom and kava content; you'll need to know or learn the workarounds (code words, visual language, avoiding flagged terms) that keep our accounts live
• Weekly and monthly reporting tied to engagement and growth, not just vanity metrics

**Nice to have: planning and running paid social campaigns across Meta, TikTok, and other channels

OUR CEO'S PERSONAL BRAND
You'll also build the content plan and strategy for our CEO's personal brand and account, working with the same Graphic Designer and Video Editor on his static posts and short-form video
This calendar runs alongside the brand calendars, coordinated with our Marketing Manager and, where relevant, a separate Personal Branding/PR Strategist who handles our CEO's outreach and press

WHO YOU'LL WORK WITH

• You'll report to our Marketing Manager for cross-brand priorities and approvals
• Our Graphic Designer, for static creative
• Our Video Editor, for short-form and quick-turn video
• A separate Personal Branding/PR Strategist for our CEO: you own his content calendar, they own his outreach and opportunities

REQUIREMENTS

• A track record building and executing content calendars and strategy for more than one brand at a time
• Experience or comfort working in a restricted advertising category (supplements, CBD, kratom, kava, alcohol alternatives, or similar); you understand platforms restrict certain words and topics, and you know how to plan around it
• Direct experience briefing and collaborating with designers and video editors, not just posting what's handed to you
• Understanding that in our category we make zero medical claims, ever

**Nice to have: hands-on graphic design or video editing skills (Canva, Adobe Suite, CapCut, or similar) — you don't need to be the primary creative, but being able to jump in and create or edit content yourself is a plus

**Nice to have: experience running paid social ads (Meta and TikTok) with real budget and real results

TO APPLY
Skip the generic proposal. Include:

• A content calendar or strategy you built across more than one brand, and how you sequenced it
• If you have one, a paid social campaign you ran with real numbers (spend, CAC, ROAS, whatever you tracked)
• Anything you see yourself working on when you look at our social media pages?
• Answer this: "Instagram just flagged one of your posts and quietly reduced its reach because it contains a restricted keyword. What do you check first, and what do you change going forward?"