Cold calling agent with lead generation

Property Management Cold Caller & Lead Manager

RokLan Group | Remote Position

About the Role

RokLan Group is looking for a driven, organized Cold Caller & Lead Manager to help grow our property management portfolio.

Your primary responsibility is simple:

Find rental property owners and landlords, start conversations with them, identify their pain points, and book qualified appointments with our team.

You will also be responsible for managing leads inside our CRM and consistently following up until the owner is ready to have a conversation about property management.

This is a sales position, not a customer service or administrative position. We are looking for someone who is comfortable making outbound calls every day and being measured by results.

What You’ll Do

• Make high-volume outbound calls to rental property owners and landlords
• Contact owners of single-family homes, townhomes, condos, small multifamily properties, and rental portfolios
• Identify landlords who may be:
• Self-managing and tired of dealing with tenants
• Struggling to fill vacancies
• Dealing with late rent or problem tenants
• Living out of state
• Managing multiple properties themselves
• Unhappy with their current property management company
• Looking to expand or simplify their portfolio
• Explain the value of professional property management
• Qualify owners based on property type, location, number of units, current management situation, and motivation
• Book appointments for qualified property owners with our acquisition/property management team
• Enter every lead, conversation, note, and follow-up into our CRM
• Maintain an organized sales pipeline
• Follow up by phone, text, and email when appropriate
• Re-engage old leads who were not ready initially
• Keep leads moving through the pipeline until they become an appointment, client, or confirmed dead lead
• Provide daily reporting on calls, contacts, appointments, and pipeline activity

Your Main Objective

We are not hiring someone simply to make calls.

We are hiring someone to generate new property management clients.

Your job is to turn:

Owner Data ? Conversations ? Qualified Leads ? Appointments ? New Management Accounts

Our team will handle closing qualified opportunities, but you are responsible for creating and nurturing those opportunities.

Ideal Candidate

You may be a strong fit if you:

• Have previous cold-calling, appointment-setting, real estate, property management, or B2B sales experience
• Speak fluent, professional English
• Are confident talking with property owners
• Can handle rejection without losing momentum
• Are comfortable making a large number of outbound calls
• Understand that most sales happen through follow-up
• Are extremely organized
• Have experience using a CRM
• Can follow scripts while still sounding natural
• Are competitive and motivated by performance bonuses
• Can work independently without constant supervision

Real estate or property management experience is preferred but not required. We can teach the industry to someone who already knows how to sell.

CRM & Lead Management Responsibilities

Every lead must have:

• Correct owner/contact information
• Property address
• Number/type of rental units
• Current management situation
• Notes from every conversation
• Motivation/pain points
• Lead status
• Next follow-up date
• Appointment information when applicable

No lead should ever disappear because someone forgot to follow up.

Example Opening

“Hi, is this [Owner Name]?

My name is [Name] with RokLan Group. I’m reaching out because we work with rental property owners in the area and I wanted to see if you’re currently managing the property at [Property Address] yourself or if you already have a management company?”

From there, your job is to have a conversation—not immediately pitch.

Questions You’ll Learn to Ask

• How many rental properties do you currently own?
• Are you managing them yourself?
• How much time are you spending managing the properties?
• How are you currently handling leasing and tenant placement?
• Are you happy with your current management company?
• Do you have any vacancies coming up?
• What is the biggest headache you have with your rentals right now?
• If you could make the portfolio completely passive, would that interest you?
• Would you be open to a quick conversation with our team to see what management would look like?

Performance Expectations

We will track:

Outbound Calls ? Owner Contacts ? Qualified Leads ? Appointments Set ? Appointments Held ? Management Agreements Signed ? Units Added

Activity matters, but results matter more.

Expected baseline:

• 100+ outbound call attempts per working day
• Consistent CRM updates
• Daily follow-up activity
• Weekly pipeline review
• Strong appointment quality
• Continuous improvement in contact-to-appointment conversion

Compensation

We want compensation heavily aligned with performance.

Suggested structure:

Base Pay: $5–$8/hour depending on experience

Plus Performance Bonuses:

• Bonus for qualified appointments that actually show
• Additional bonus when an owner signs a management agreement
• Additional incentive based on the number of doors/units brought under management

High performers should have the ability to make substantially more than the base rate.

Schedule

Remote position.

Primary calling hours will overlap with normal U.S. business hours.

Monday–Friday with specific hours established during hiring.

Technology

You should be comfortable working with:

• CRM software
• Calling/dialer software
• Text and email follow-up
• Google Workspace
• Property and owner lead lists
• Property management software/workflows

Training will be provided on RokLan Group’s specific systems and processes.

How to Apply

Please submit:

1. Your resume
2. A short description of your cold-calling or sales experience
3. Your previous sales KPIs, if available
4. A 60–90 second voice recording introducing yourself and explaining why you would be good at calling rental property owners
5. Your desired hourly rate
6. Your availability during U.S. business hours

Important: Start your application with the words “ROKLAN OWNER GROWTH” so we know you read the entire posting.

What Success Looks Like

The right person becomes the engine behind RokLan Group’s owner-acquisition pipeline.

You aren’t just dialing numbers.

You’re consistently identifying landlords with problems, building relationships, staying on top of follow-up, and putting qualified property owners in front of our team so we can bring more doors under management.