Meta Ads Specialist (Facebook, Instagram, Lead Gen)

Meta Ads Specialist (Facebook , Instagram, Lead Gen)

Monthly Salary Range
$800 - $950 USD / month (Paid bi-weekly via Wise)

Full-time (40 hours/week) | Remote | Immediate Start

About the Role
We are a US-based team managing campaigns across legal advocacy and renewable energy verticals.

We are looking for a dedicated Meta Ads Specialist to build, optimize, and manage direct-response Facebook and Instagram lead generation campaigns. You will work inside our established Meta Business Manager to help drive qualified leads for our US sales teams.

Key Responsibilities
Campaign Setup & Management: Build and monitor Facebook and Instagram ad campaigns targeting high-intent US audiences using native Meta lead forms and landing page conversion objectives.

Optimization: Execute audience testing, lookalike modeling, ad copy adjustments, and daily budget management.

Creative Testing: Test ad copy, visual creative formats (images, short video/reels), and lead form variations to lower CPL.

Performance Reporting: Track daily ad spend, Cost Per Lead (CPL), and conversion rates against strict target goals.

Requirements & Qualifications
Experience: Hands-on experience running Meta Ads campaigns for US direct-response lead generation (experience in legal, financial, or solar/home services is a plus).

Platform Knowledge: Proficiency in Meta Business Manager, Ads Manager, and Facebook Lead Forms.

Availability: Must be able to overlap during standard US business hours (EST/PST).

Technical Setup: Reliable high-speed internet connection, backup power/internet, and a secure desktop/laptop setup.

Account Security & Workflow
Access will be provided via standard Advertiser permissions inside our Meta Business Manager.

All lead routing is handled automatically via backend webhooks and Zapier—you will focus strictly on campaign execution and optimization.

How to Apply
To apply, please reply with:

A brief summary of your experience running Meta (Facebook /Instagram) lead gen campaigns for US businesses.

An example of a recent lead gen campaign you managed or assisted with.

Confirm your availability to start immediately.

Type "Ready for CALG Social" at the top of your application so we know you read the full posting.