SEO Lead (Agency) – Melbourne

We're looking for an experienced SEO Lead to join our Melbourne-based digital agency.

This isn't a role for someone who simply writes meta titles or publishes blog posts. We're looking for someone who can own SEO strategy across a portfolio of around 30 client accounts, build scalable systems, and deliver measurable organic growth.

About the Role

You'll be responsible for leading our SEO function, improving the performance of existing campaigns, and creating a repeatable framework that can be applied across multiple industries.

Most of our clients are local service businesses, so experience with local SEO is essential.

You'll work closely with our account management and content teams to ensure every client has a clear SEO roadmap, technical foundation, content strategy and reporting structure.

What You'll Be Doing

• Managing SEO strategy across approximately 30 client accounts.
• Conducting technical SEO audits and implementing recommendations.
• Keyword research and search intent mapping.
• Building content strategies that generate rankings and leads.
• Creating internal linking strategies and site architecture improvements.
• Optimising Google Business Profiles and local SEO campaigns.
• Analysing rankings, traffic and conversions to identify opportunities.
• Producing clear monthly strategies and recommendations.
• Working alongside developers where technical implementation is required.
• Developing SOPs and scalable SEO processes for the agency.

What We're Looking For

• 5+ years' experience in SEO, preferably within an agency.
• Strong understanding of technical SEO.
• Proven experience ranking local businesses in competitive markets.
• Experience with Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog and similar SEO tools.
• Strong understanding of Core Web Vitals, schema markup, indexing, crawling and site structure.
• Excellent communication skills and the ability to explain SEO to clients.
• Someone proactive who identifies opportunities rather than waiting to be told what to do.

Bonus Points

• Experience managing multiple client campaigns simultaneously.
• Familiarity with WordPress and common CMS platforms.
• Experience using AI tools to improve SEO workflows without sacrificing quality.
• Understanding of CRO and user experience.

What Success Looks Like

Within the first 90 days, we'd expect you to:

• Audit and prioritise all 30 SEO accounts.
• Develop a structured SEO roadmap for each client.
• Identify quick wins and longer-term growth opportunities.
• Improve consistency across all campaigns.
• Build scalable systems that allow our SEO department to grow efficiently.

Location

Melbourne, Australia (preferred).

Hybrid or remote may be considered for the right candidate, but applicants must be based in Australia.

To Apply

Please include:

• Your CV.
• Examples of SEO campaigns you've led.
• Results you've achieved (rankings, traffic and lead growth).
• The SEO tools you use regularly.
• A short explanation of how you would approach improving a portfolio of 30 local SEO clients.

We're looking for someone who takes ownership, thinks strategically, and enjoys building systems—not just completing SEO tasks.

This wording should attract candidates with agency leadership experience rather than entry-level SEO practitioners.