Digital marketing specialist

Digital Marketing Specialist (Google Ads & Meta Ads)

Location: Remote (Philippines)

We are looking for an experienced and results-driven Digital Marketing Specialist to join our growing team on a long-term basis.

The ideal candidate will have hands-on experience creating, managing, and optimising paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram). You should be analytical, proactive, and focused on generating measurable results.

Responsibilities

• Create, launch, and manage Google Ads campaigns (Search, Display, Performance Max, and YouTube where applicable).
• Create and manage Meta Ads campaigns across Facebook and Instagram.
• Conduct keyword and audience research.
• Monitor campaign performance and optimise for conversions and ROI.
• Perform A/B testing on ad copy, creatives, audiences, and landing pages.
• Track and report key metrics using Google Analytics, Meta Ads Manager, and other reporting tools.
• Manage advertising budgets efficiently.
• Stay up to date with changes to Google and Meta advertising platforms.
• Work with our team to develop marketing strategies that generate quality leads.

Requirements

• Proven experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of conversion tracking, pixels, and Google Tag Manager.
• Experience with Google Analytics (GA4).
• Ability to analyse campaign data and make data-driven decisions.
• Excellent English communication skills.
• Reliable internet connection and ability to work independently.
• Detail-oriented with strong problem-solving skills.

Preferred

• Experience working with service-based businesses.
• Experience generating leads rather than just website traffic.
• Knowledge of SEO is a bonus.
• Experience with landing page optimisation is an advantage.

To Apply

Please include:

• A brief introduction about yourself.
• Your experience managing Google Ads and Meta Ads.
• Examples or case studies of campaigns you've managed, including results where possible.
• Your expected hourly rate.
• The word "Growth" at the beginning of your application so we know you've read the entire job post.

Important: To show that you've read this job post in full, please type MARKETING at the very beginning of your application. Applications that do not include this word may not be considered.