Marketing & Communications Partner

Purpose
To strengthen the visibility, reputation and market presence of HRWise Inc. and TalentScope by developing and executing strategic marketing and communications initiatives that generate qualified leads, enhance brand awareness and support sustainable business growth.

Scope of Responsibilities
Strategic Marketing

• Develop and implement annual and quarterly marketing strategies aligned with HRWise's business objectives.
• Prepare integrated marketing campaigns to promote HRWise services and TalentScope.
• Recommend innovative marketing initiatives to strengthen market positioning.
• Monitor marketing trends and recommend opportunities for growth.

Brand Management

• Maintain consistency of the HRWise and TalentScope brands across all marketing channels.
• Protect and enhance the Company's professional image.
• Develop marketing collateral including brochures, presentations, promotional materials and branded templates.
• Ensure all marketing communications reflect HRWise's brand standards.

Digital Marketing & Communications

• Manage the Company's website and recommend enhancements to improve user experience and lead conversion.
• Develop and manage social media content calendars.
• Create and publish engaging content across digital platforms.
• Develop email marketing campaigns and newsletters.
• Coordinate public relations and media opportunities.
• Prepare articles, blogs and thought leadership content.

Campaign Management
Plan and execute campaigns promoting:

• HR Retainer Services
• Recruitment Services
• Payroll Services
• HR Audits
• Leadership Coaching
• HR360 Programme
• Corporate Training
• TalentScope
• New service offerings

Lead Generation

• Develop marketing campaigns that generate qualified business leads.
• Design lead capture initiatives.
• Support webinars, conferences and networking events.
• Implement marketing automation workflows.
• Nurture marketing leads prior to referral to the Business Development Partner.

TalentScope Marketing

• Develop marketing campaigns to increase employer subscriptions.
• Position TalentScope as the preferred recruitment platform within Saint Lucia and the Caribbean.
• Develop promotional strategies targeting employers and job seekers.
• Support new feature launches.

Marketing Analytics

• Monitor campaign performance.
• Track website analytics.
• Monitor social media performance.
• Evaluate marketing ROI.
• Produce monthly marketing reports with recommendations.

Collaboration

• Work closely with the Managing Director on strategic initiatives.
• Collaborate with the Business Development Partner to ensure marketing activities support commercial objectives.
• Support the Client Solutions Function in promoting client success stories and thought leadership.

The Partner must demonstrate:
Strategic Marketing

• Proven experience developing and executing integrated marketing strategies.
• Strong understanding of B2B marketing and professional services marketing.
• Experience building and positioning brands.

Digital Marketing

• Expertise in social media marketing across LinkedIn, Facebook , Instagram and other relevant platforms.
• Experience developing and managing digital marketing campaigns.
• Knowledge of email marketing and marketing automation.
• Experience using website content management systems (e.g. WordPress).

Content Development

• Excellent written and verbal communication skills.
• Ability to produce engaging marketing content, articles, newsletters and promotional materials.
• Strong copywriting and editing skills.

Design & Creative

• Proficiency using graphic design tools such as Canva or Adobe Creative Suite.
• Ability to create visually appealing marketing materials.

Analytics

• Experience interpreting campaign analytics and marketing performance data.
• Ability to make data-driven recommendations.

Technology

• Proficiency with AI-powered marketing tools.
• Strong knowledge of digital marketing technologies and automation platforms.

Professional Skills

• Excellent project management and organizational skills.
• Ability to manage multiple campaigns simultaneously.
• Strong attention to detail.
• Ability to work independently with minimal supervision.

Nice-to-Have Skills & Experience

• Experience marketing HR consulting services or SaaS products.
• Experience promoting recruitment platforms.
• Knowledge of SEO and Google Analytics.
• Video editing and multimedia production skills.
• Experience managing webinars and virtual events.
• Public relations and media engagement experience.
• Experience marketing within the Caribbean region.
• Photography and branding experience.
• CRM and marketing automation experience (HubSpot, Zoho, etc.).

Behavioural Attributes

• Commercially minded and results-driven.
• Self-motivated with the ability to work independently.
• Highly professional and client-focused.
• Strong interpersonal and relationship-building skills.
• Innovative and proactive in identifying opportunities.
• Adaptable and comfortable working in a dynamic, fast-paced environment.
• High level of integrity and discretion.
• Excellent time management and accountability.

ALL APPLICANTS MUST APPLY USING THIS LINK: ----------