Marketing Assistant

WHL Europe is UK based and the owner the Purflo brand ( ---------- ) and distributor of the Pink Lining brand ( ---------- ). Both focused on today busy parents lifestyles. Purflo was developed in 1996 by young parents who were very concerned about ensuring their new baby was sleeping in a safe, cool, comfortable environment and this remains our focus. Pink Lining is todays working mum ideal bag, designed to be suitable throughout the day from day care, to board room, to evening out. Fashionable, but strong & durable with pockets everything mum & baby need from nappies & wipes, to computers and charges :-)

We are looking for someone who likes our brand story and products, would be very interested to work with us being creative and engaging to expand our exposure within the UK and globally, build our communities and help grow our DTC sales.

We are small team of women working closely together and you will be working with us and partnering with our Head of Marketing.

Responsibilities
Social media management

• Plan and manage content across Instagram, Facebook and ---------- .
• Create and maintain a monthly social media content calendar.
• Schedule and publish posts, Reels, Stories and TikTok videos.
• Write engaging, on-brand captions and source relevant hashtags.
• Repurpose content across platforms while adapting it to suit each channel.
• Monitor comments, messages, tags and brand mentions.
• Respond to customer engagement or flag queries requiring further support.
• Keep social profiles, links, highlights and pinned content up to date.
• Monitor social media trends and suggest relevant content ideas.
• Support the creation of simple graphics and video content using Canva or similar tools.

Content coordination

• Organise product images, videos, customer content and campaign assets.
• Brief designers, photographers or content creators when new assets are required.
• Maintain an organised content library.
• Support product launches, seasonal campaigns, competitions and promotional activity.
• Ensure all content is accurate, on brand and approved before publishing.
• Request and organise user-generated content, reviews and customer imagery.

Influencer and collaboration management

• Research relevant influencers, creators, affiliates and brand partners.
• Contact potential collaborators and manage initial outreach.
• Coordinate gifted, paid and affiliate collaborations.
• Prepare creator briefs, product information and content requirements.
• Arrange product samples and track deliveries.
• Manage deadlines, approvals and agreed deliverables.
• Follow up when content is late or does not meet the agreed brief.
• Save and organise published collaboration content.
• Track creator discount codes, affiliate links, engagement and sales.
• Maintain an up-to-date collaboration and influencer tracker.
• Build ongoing relationships with successful creators and partners.

Social media reporting

• Produce weekly and monthly reports for Instagram, Facebook and ---------- .
• Track reach, impressions, engagement, follower growth, video views and website traffic.
• Identify the best-performing posts, formats, products and topics.
• Report on influencer and collaboration performance.
• Highlight trends, learnings and recommendations for future content.
• Track progress against agreed social media targets and KPIs.

Meta advertising

• Support the set-up and management of Meta advertising campaigns.
• Create campaigns for awareness, traffic, engagement, conversions and retargeting.
• Upload and organise advertising creative, copy and landing-page links.
• Build and maintain appropriate audiences.
• Monitor campaign budgets and daily performance.
• Check that advertisements are running correctly and flag any issues.
• Test different creatives, copy, formats and audiences.
• Pause underperforming advertisements and recommend budget changes.
• Produce regular Meta advertising reports covering spend, reach, clicks, conversions, ROAS and cost per acquisition.
• Work with the wider team to ensure advertising supports current campaigns, stock levels and business priorities.

General marketing support

• Update marketing trackers, calendars and campaign plans.
• Coordinate deadlines and follow up with internal teams.
• Research competitors, trends and new marketing opportunities.
• Support email marketing campaigns where required.
• Assist with website content updates, product launches and promotional activity.
• Help ensure activity is completed accurately, consistently and on time.

The position is full time but understanding that mothers need time with their children and manage the family we are happy with anything from 5 hours per day.

If this is of interest, please drop me a message