Social Media Management Lead

Social Media Lead, TikTok & Instagram | UK Fragrance

You will be filming yourself this week, on your phone. If that sentence puts you off, stop reading.

Do not apply if you are: a virtual assistant, an agency pitching a retainer, a project manager, a "digital marketing generalist", someone who schedules and reports on content other people make, or someone who has never been on camera. This role is built for one person who shoots, cuts, posts, and answers for the numbers.

The role:
1. You own our organic social presence end to end. Strategy, production, publishing, community, creators, commerce. You d ---------- what we make. You make most of it yourself. You read the data and you double down on what works.

2. You report to the founder. Real creative autonomy from day one. No committee, no approval queue, no brand deck to defend.

What you'll actually do:

-Own the content engine. 2 to 3 TikToks a day. Daily Instagram Reels. 3 to 5 Stories a day. 3 to 4 feed posts a week. Roughly 50 assets a week, most of them shot and cut by you. If that number frightens you, this is not your role.
-Execute the pillars. Behind the scenes lab and formulation content. On camera performance and wear tests, your face and our fragrances. Dupe culture formats: side by side comparisons, blind tests, seasonal edits. Community content built from what people actually ask us.
-Out-execute the competition. Track every major UK dupe brand daily. Find the gap they are ignoring. Beat them on performance led content, not louder branding.
-Run TikTok Shop and affiliates. Keep listings and bundles fresh. Grow the affiliate creator base. Run flash offers around key UK dates. You are accountable for click through to shop and attributed sales. Vanity reach counts for nothing here.
-Lead creator seeding. Identify and manage UK micro fragrance creators, 5k to 50k. Run gifting campaigns, write the briefs, keep every post ASA compliant, and convert the strongest relationships into ongoing partnerships.
-Run the community. Comments, DMs, comment reply videos, broadcast channel drops. Every question is a content idea.
-Report and iterate weekly. Views, follows, click through to shop, attributed sales. Kill what fails without ego. Scale what wins.
-Hand the winning organic creative to paid for Spark Ads and Meta.

What you must have:

• 2+ years running brand social accounts with results you can prove. Accounts you grew. Videos that hit. Numbers you moved. We will ask for them in your first reply and again in the interview.
• You shoot and edit. CapCut or equivalent, fluently. You understand hooks, pacing, and why the first 1.5 seconds d ---------- everything.
• You go on camera. Non-negotiable. Wear tests and performance content need a face, and it is yours.
• Creative strategy. You can build a pillar system from scratch, write a hook that stops a scroll, and explain in one sentence why a video worked or flopped.
• TikTok Shop and the affiliate ecosystem. Hands on, or demonstrably fast to master it.
• Creator management. Outreach, briefs, gifting logistics, UK ad disclosure rules.
• Self-direction. Small team, fast pace, nobody checking your calendar.

Strong advantage: fragrance, beauty, or skincare experience.

To apply, send:
1. Your CV.
2. Your portfolio. Live links to the accounts you have run and the videos you have made. No Canva edit links, no locked folders, nothing we have to request access to.
3. Proof. TikTok Shop dashboards, creator campaign results, analytics screenshots, content calendars you built.

We move fast. Strong candidates hear back within 48 hours.