Reddit Creative Strategist & Copywriter

About the Role:
Karmic is a marketing agency that builds and runs organic and paid content programs on Reddit for a portfolio of consumer brand clients. As a Reddit Creative Strategist, you’ll own the day-to-day creative engine behind our clients’ owned subreddits, spotting what’s resonating on the platform right now and shipping polished, native-feeling content that doesn’t read like it came from an AI.
This is a hands-on creative and editorial role, not a hands-off one. You’ll lead content strategy, writing, editing, and posting daily across multiple clients’ communities.

What You’ll Do:

• Lead content strategy and writing for each client’s subreddit, drawing on relevant viral Reddit posts, real-time news, and client content to create original, engaging thread ideas grounded in what’s trending right now.
• Use AI tools to draft first-pass Reddit posts efficiently, treating AI output as a starting point rather than a finished product.
• Execute significant copy editing on AI-drafted content to eliminate any evidence of AI writing, rebuild genuine emotional resonance, and craft hooks that open curiosity loops to maximize engagement, since a post’s performance lives or dies on its first line.
• Execute posting and ongoing maintenance of client threads, building and growing each community over time.
• Stay closely attuned to the culture and norms of each subreddit you work in, adjusting tone and format so content reads as native rather than promotional.
• Monitor content performance and feed learnings back into the broader strategy.

What We’re Looking For:

• 3+ years of experience in content marketing, growth marketing, or brand strategy, ideally in a writing-heavy capacity rather than an oversight-only role.
• Exceptional written English skills.
• Strong, demonstrable editing instincts: you can take a rough or AI-generated draft and make it read like a real person wrote it, catching not just obvious AI patterns but anything that just sounds unnatural.
• Genuine fluency in Reddit as a platform: how different subreddits’ cultures and norms differ, what makes a post get buried versus take off, and what reads as authentic versus promotional.
• Comfort working across multiple client accounts and brands at once, adapting voice and subject matter for each.
• Sharp copywriting instincts, particularly for hooks and headlines that create real curiosity without tipping into clickbait.
• Ability to work efficiently with AI drafting tools while holding a high editorial bar, treating AI as a tool rather than a shortcut around craft.
• Comfortable with a fast-moving, real-time content cadence tied to news cycles and trending conversations.
• Experience working with tech brands and early-stage U.S. startups.
• Ability to work independently.

Nice to Have:

• Experience writing content in a marketing agency.
• Experience running or growing a brand’s (or your own) presence on Reddit specifically, not just general social media.
• Familiarity with content performance metrics beyond vanity numbers, such as comment quality, share of voice, and sentiment.
• Background in copywriting, journalism, or content marketing.

ALL APPLICATIONS MUST CONTAIN REAL WRITING SAMPLES FROM THE LAST 6 MONTHS - PLEASE INCLUDE