Marketing, Growth & Customer Engagement Executive

Marketing, Growth & Customer Engagement Executive

Travel Industry

Enrico Travel is seeking a creative, organised and commercially minded Marketing, Growth & Customer Engagement Executive for a full-time, long-term role.

This is a hybrid role combining marketing, content creation, social media management, lead generation and customer follow-up, focused on turning marketing activity into real enquiries and bookings.

You will work closely with management and the sales team, managing campaigns from idea to execution, tracking results, and improving performance.

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Key Responsibilities

Marketing & Growth

• Plan and manage monthly marketing campaigns and calendars
• Suggest new promotions, destinations and campaign ideas
• Create campaigns designed to generate enquiries and bookings
• Coordinate campaigns from concept to results review
• Research travel trends and competitor activity

Content & Design

• Create brochures, ads and social media content using Canva
• Write captions, promotional copy and email content
• Produce short videos and Reels (CapCut or similar)
• Maintain consistent brand identity across all platforms
• Use AI tools (e.g. ChatGPT) to support content creation

Social Media & Advertising

• Manage Facebook , Instagram and other platforms
• Run and optimise Meta Ads campaigns
• Monitor engagement, enquiries and ad performance
• Support Google Business Profile and basic SEO visibility

Website & Email Marketing

• Update website content, offers and landing pages
• Ensure accuracy of tours, prices and promotions
• Create email newsletters and campaigns
• Improve enquiry forms and calls-to-action

Customer Enquiries & Lead Follow-Up

• Monitor and respond to enquiries via social media, WhatsApp and website
• Collect basic client details and pass leads to sales team
• Follow up on quotations using approved templates
• Track enquiry status (active, booked, lost, pending)
• Ensure no leads are missed or ignored

Lead Tracking & Reporting

• Maintain a simple CRM or tracking system
• Record enquiry sources and campaign performance
• Prepare weekly/monthly reports on:

• Enquiries and bookings
• Campaign results
• Ad performance
• Recommendations for improvement

Partnerships

• Support influencer and supplier collaborations
• Suggest promotions, events and joint campaigns

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Requirements

• Strong written English
• Canva and basic design skills
• Experience managing social media accounts
• Basic video editing skills
• Understanding of marketing that drives sales, not just engagement
• Experience with Meta Ads (preferred)
• Organised, proactive and detail-oriented
• Comfortable handling customer messages professionally
• Able to manage multiple campaigns and deadlines
• Basic spreadsheet and reporting skills
• Commercial mindset focused on results

Travel or tourism experience is an advantage but not essential.

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How to Apply

Please send:

• CV
• Examples of design or marketing work
• Examples of campaigns or results achieved
• Short explanation of how your work generated enquiries or sales

Shortlisted candidates may be given a practical marketing task.