Part-Time PDA-Affirming Content Writer & Social Media VA

Part-Time PDA-Affirming Content Writer & Social Media VA

For Pediatrician-Led Neurodiversity-Affirming Brand

About the role

I am looking for a thoughtful, creative, neurodiversity-affirming Content Writer & Social Media Virtual Assistant to support a pediatrician-led brand focused on neurodivergent children and families.

This is not a generic social media role.

I am not looking for someone who simply creates pretty Canva posts or generic parenting captions. I need someone who can help translate nuanced, compassionate, clinically responsible ideas into content that feels warm, practical, affirming, and deeply human.

The right person will understand — or be genuinely excited to learn — the difference between content that says:

“Here are 5 ways to stop defiance”

and content that says:

“When a child’s nervous system experiences a demand as unsafe, what looks like refusal may actually be protection.”

The goal is to create content that helps parents feel less alone, less blamed, and more equipped.

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About the work

I am a pediatrician who works with neurodivergent children and families, including autistic children, ADHDers, PDAers, and children with sensory differences, anxiety, sleep challenges, feeding concerns, hypermobility, GI issues, emotional dysregulation, and complex developmental/behavioral needs.

My work is rooted in:

• Neurodiversity-affirming care
• PDA-informed support
• Whole-child pediatrics
• Nervous system safety
• Autonomy-supportive parenting
• Parent compassion
• Practical tools for real families
• Respect for children’s dignity and differences

The content should never shame children or parents. It should help families understand what may be underneath behavior and offer practical, compassionate next steps.

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About the brands

This role may support several connected brands:

Orchid Pediatrics

A pediatric practice focused on neurodivergent children, developmental/behavioral pediatrics, and integrative whole-child care.

The PDA Doc

A parent-facing education brand focused on PDA, autism, ADHD, nervous-system safety, autonomy, and practical support for families.

With Dr. Joy

A developing education/professional brand for clinicians, educators, and other professionals who want to better support neurodivergent children and families.

You do not need to lead the full brand strategy on day one. However, I am looking for someone who may grow into being a trusted content partner and brand voice collaborator over time.

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What I need help with

I need help turning rough ideas, voice notes, webinar content, article drafts, clinical frameworks, parent education themes, and existing resources into polished content for social media and email .

This may include:

• Instagram posts
• Facebook posts
• LinkedIn posts
• Carousel posts
• Short captions
• Longer captions
• Reel scripts
• Newsletter snippets
• Handout promotion posts
• Community engagement prompts
• “Comment this word for a handout” posts
• Content calendar planning
• Canva graphics
• Repurposing long-form content into short-form content
• Organizing content ideas in Google Drive, Notion, Airtable, Trello, or another simple system

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A major priority: engagement

Right now, I need more than posting. I need content that invites interaction.

This role includes helping create engagement-focused content such as:

• “Comment HANDOUT and we’ll send you the guide.”
• “Comment SLEEP if bedtime is the hardest part of your day.”
• “Save this for the next time brushing teeth turns into a battle.”
• “Share this with a parent who has been told their child is just being defiant.”
• “Which one sounds most like your house: brushing teeth, getting dressed, leaving the house, or bedtime?”
• “Want the one-page version? Comment PDA and we’ll send it to you.”
• “DM us the word GUIDE for the free handout.”
• “Comment SCHOOL if transitions are the hardest part of your child’s day.”
• “Want the checklist? Comment CHECKLIST below.”

You should be able to think about content not only as education, but as conversation.

You may also help track who requested a resource, whether they received it, and which topics generate the most comments, saves, shares, and DMs.

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What the voice should feel like

The voice should be:

• Warm
• Practical
• Emotionally attuned
• Neurodiversity-affirming
• PDA-informed
• Parent-supportive
• Child-honoring
• Clinically responsible
• Clear but not simplistic
• Hopeful but not fake-positive
• Human, not robotic
• Wise without sounding superior
• Gentle without being vague

The content should help parents feel:

• “She gets my child.”
• “She gets how hard this is.”
• “I am not a bad parent.”
• “My child is not broken.”
• “There are practical next steps.”
• “I want to keep learning from this person.”

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What the voice should avoid

Please avoid language that is shaming, pathologizing, overly behaviorist, or focused only on compliance.

Avoid casual use of words like:

• Defiant
• Manipulative
• Noncompliant
• Attention-seeking
• Bad behavior
• Spoiled
• Lazy
• Just needs discipline
• Fix your child
• Cure autism
• Stop the behavior
• Make them listen
• Control the behavior
• Get them to comply

Sometimes we may refer to these words when naming what parents have been told, but we do not want our content to reinforce those ideas.

We are not trying to create content that teaches parents to control children. We are trying to create content that helps parents understand behavior through the lens of nervous-system safety, autonomy, connection, sensory needs, developmental capacity, and whole-child health.

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Examples of the kind of shift I’m looking for

Instead of:

> “How to stop bedtime battles”

Try:

> “Why bedtime can feel unsafe for PDA kids — and how to lower the pressure”

Instead of:

> “How to make your child listen”

Try:

> “What helps children access cooperation when their nervous system is overwhelmed?”

Instead of:

> “Is your child manipulating you?”

Try:

> “What if your child’s resistance is protection, not manipulation?”

Instead of:

> “How to fix picky eating”

Try:

> “When feeding is about safety, sensory needs, and control — not stubbornness”

Instead of:

> “How to deal with noncompliance”

Try:

> “How to support a child who panics when demands pile up”

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Medical and ethical boundaries

Because this content is connected to a pediatrician-led brand, it must be careful and responsible.

You will not be expected to give medical advice.

You should be able to flag content that may need clinical review before posting, especially if it mentions:

• Supplements
• Medications
• Lab testing
• Diagnoses
• Treatment claims
• Medical conditions
• Specific clinical recommendations
• Patient stories
• Testimonials
• Before/after claims
• Crisis or safety situations
• School/legal advocacy recommendations
• Pricing or service promises

Content should be educational and supportive, not a substitute for medical care.

Examples of safer language:

• “This may be worth discussing with your child’s clinician.”
• “For some children, sleep, pain, sensory needs, or anxiety may be part of the picture.”
• “This is educational and not medical advice.”
• “If you are concerned about your child’s health or safety, please reach out to your clinician.”
• “Not every strategy fits every child. The goal is to understand the pattern and support the child in front of you.”

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Responsibilities

Content writing

You may help draft:

• Social media captions
• Carousel text
• Reel scripts
• Hooks
• Newsletter snippets
• Blog-to-social repurposing
• Handout promotion posts
• Community engagement posts
• Soft calls to action
• Comment replies or suggested reply templates
• Short educational posts
• Longer thought-leadership captions
• Myth-busting posts
• Parent validation posts
• Resource promotion posts

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Social media management

You may help with:

• Creating and maintaining a content calendar
• Scheduling posts
• Organizing content by topic and brand
• Preparing posts for approval
• Tracking what has been drafted, approved, scheduled, and published
• Monitoring comments for engagement opportunities
• Suggesting ways to turn common parent questions into posts
• Tracking basic analytics such as saves, shares, comments, clicks, DMs, and resource requests
• Creating a simple monthly report on what content is working

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Community engagement

You may help foster engagement by:

• Drafting thoughtful comment replies
• Suggesting questions to ask followers
• Creating posts that invite parents to comment, save, share, or DM
• Helping manage “comment this word for a handout” posts
• Tracking who requested resources
• Sending approved links or messages when appropriate
• Identifying common parent questions that could become future posts
• Noticing which posts create the most connection and conversation

All comment replies and DMs should stay within approved boundaries and should not provide individual medical advice.

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Canva and visual content

You may help with:

• Creating simple Canva graphics using brand templates
• Making carousel posts
• Formatting quotes or key ideas
• Creating handout promotion graphics
• Adapting one design into multiple formats
• Keeping visuals clean, readable, accessible, and on-brand
• Making posts easy to read on mobile
• Adding alt text or accessibility descriptions when appropriate

You do not need to be a professional graphic designer, but you should have good taste and be comfortable creating clear, visually appealing social media content.

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Repurposing

A big part of this role will be turning one piece of content into many pieces.

For example, one webinar, article, voice note, or long-form idea might become:

• 1 carousel
• 2 short captions
• 1 reel script
• 1 newsletter snippet
• 3 quote posts
• 1 handout promotion
• 1 LinkedIn post
• 1 parent reflection prompt
• 1 “comment for resource” engagement post

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Skills and experience I am looking for

Strong fit if you