Influencer Marketing Specialist

Influencer Marketing Specialist
Location: Philippines / Remote
Employment Type: Full-time

Job Overview:
We are looking for an Influencer Marketing Specialist to support our influencer marketing and KOL partnership initiatives. This role will be responsible for identifying suitable influencers, managing outreach, coordinating content production, reviewing campaign performance, and helping build a sustainable influencer resource pool for our platform.
We are open to both execution-level and more experienced candidates. Candidates with small team management experience or the ability to lead influencer marketing projects independently will be highly preferred.
Key Responsibilities
1. Influencer Research & Resource Development

• Independently search for and identify suitable influencers/KOLs based on our platform’s business needs, target audience, and campaign goals.
• Cover major social media platforms such as Instagram, TikTok, X, YouTube, and Facebook .
• Build and maintain an influencer database, including account information, content style, audience profile, engagement rate, pricing, cooperation history, and contact status.

2. Outreach & Partnership Communication

• Clearly introduce our platform, cooperation model, campaign goals, and content requirements to potential influencers.
• Manage influencer outreach, follow-ups, initial negotiation, cooperation confirmation, and ongoing communication.
• Maintain a professional and friendly communication style to build long-term influencer relationships.

3. Content Production Coordination

• Prepare or assist in preparing campaign briefs, including content direction, key selling points, posting requirements, timelines, and important notes.
• Coordinate with influencers throughout the content production process, including script review, draft feedback, revision follow-up, and final publishing.
• Review influencer content to ensure it aligns with the platform’s positioning, brand tone, campaign goals, and basic quality standards.
• Provide reasonable feedback to improve content quality, clarity, engagement, and conversion potential.

4. Campaign Execution & Project Follow-up

• Follow up on the full influencer cooperation process, from influencer sourcing and outreach to content publishing and data collection.
• Track cooperation progress, identify issues in time, and coordinate with internal teams when needed.
• Help improve influencer cooperation workflows, outreach templates, campaign briefs, and tracking documents.

5. Data Collection & Campaign Review

• Collect and organize campaign performance data, including views, reach, engagement, clicks, registrations, downloads, conversions, and other relevant metrics.
• Analyze the performance of different influencers, content formats, platforms, and campaign strategies.
• Prepare regular campaign summaries and provide suggestions for future optimization.
• Support decisions on whether to continue, renew, or expand cooperation with specific influencers.

6. Content & Social Media Trend Observation

• Stay updated on content trends across major social media platforms, especially in European, North American markets.
• Understand popular content formats, creator styles, and influencer marketing approaches.
• Suggest suitable influencer cooperation directions and content ideas based on platform goals.
• Candidates with social media operation experience may also support basic content planning or promotional content optimization.

7. Team Coordination / Small Team Management, If Applicable

• For more experienced candidates, assist in coordinating influencer marketing tasks within a small team.
• Support task allocation, progress tracking, quality review, and performance follow-up for junior tea ---------- mbers or supporting staff.
• Help establish clearer workflow standards, communication templates, resource management methods, and campaign review mechanisms.

Requirements:
1. Bachelor’s degree or above, preferably in Marketing, Communications, Media, Business, English, or a related field.
2. Experience in Influencer Marketing, KOL Marketing, Social Media Marketing, Affiliate Marketing, or overseas marketing is preferred.
3. Familiarity with major social media platforms such as Instagram, TikTok, X, YouTube, and Facebook .
4. Experience managing the full influencer cooperation process, including influencer sourcing, outreach, communication, content coordination, publishing follow-up, and data review.
5. Fluent written and spoken English, with the ability to communicate professionally with influencers in Europe and North America.
6. Strong communication, execution, and project follow-up skills.
7. Basic data organization and analysis skills, with the ability to track cooperation progress and summarize campaign performance clearly.
8. Good judgment of content quality, brand tone, and user experience.