Klaviyo Email Marketing Expert for Shopify Brand — Full Setup, Deliverability & 8 Email

Hi,

I am looking for an experienced Klaviyo email marketer/designer to set up a professional Klaviyo email system for my Shopify DTC footwear brand, Origin Footwear.

We sell barefoot-style comfort shoes in the UK market. I am not looking for plain text email s, basic Klaviyo templates, or generic email designs. I want clean, premium, branded email s that look and feel like a real e-commerce brand.

This project is for a fixed-price setup with clear deliverables and milestones. Please include your fixed price for the full project in your application. Applications without a clear fixed price will not be reviewed.

Main scope:

I need 3 essential Klaviyo flows built, with 8 email s in total:

1. Welcome Flow — 2 email s
2. Abandoned Cart / Checkout Recovery Flow — 3 email s
3. Post-Purchase Flow — 3 email s

Each email should include both copywriting and branded email design.

I am also looking for proper Klaviyo account setup, deliverability foundation, signup forms, segmentation and a clear handover so I can understand and edit things afterwards.

1. Klaviyo setup & deliverability foundation

Please include whether you can handle:

• Branded sending domain setup
• Domain authentication / verification
• SPF, DKIM and DMARC check
• From email /domain alignment
• Shopify integration check
• Event and tracking verification
• Abandoned cart / checkout event check
• Deliverability setup
• Warm-up plan if needed
• Spam-risk check
• Inbox placement / rendering test if available
• Full pre-launch configuration audit
• Written setup report

I understand no one can guarantee 100% inbox placement, but I want the Klaviyo account to be set up properly according to best practices before anything goes live.

2. Email flow requirements

The flows I want built are:

Welcome Flow — 2 email s

This should introduce the brand, build trust, explain the product benefits, and help new subscribers understand why Origin Footwear is different.

Abandoned Cart / Checkout Recovery Flow — 3 email s

This flow should recover lost checkouts/carts without feeling too aggressive or overly discount-driven.

Flow requirements:

• Trigger should be set up correctly
• Customer must exit once they purchase
• Email only, no SMS
• Dynamic product block where needed
• Dynamic cart/checkout recovery link/button
• Keep the flow in draft/manual mode until approved

Suggested structure:

• Email 1: reminder/reassurance
• Email 2: benefits, trust and objections
• Email 3: final reminder / stronger reason to complete order

Post-Purchase Flow — 3 email s

This flow should focus on reassurance, product education, delivery expectations, fit guidance, trust-building and preparing the customer for a good experience with the product.

3. Design requirements

I want the email s to feel:

• Premium
• Clean
• Trustworthy
• Branded
• Mobile-friendly
• Suitable for a UK audience
• Designed for a Shopify DTC footwear brand

Design should include:

• Product/lifestyle images
• Clean white/light background
• Dark blue CTA buttons
• Branded layout
• Trust sections
• 30-Day Fit Guarantee section where relevant
• Product benefit sections
• Review/social proof sections where relevant
• No broken images
• No spammy urgency
• No aggressive discount style
• No generic template-library look

The brand tone should feel friendly, clear, premium and trustworthy. Please avoid strong medical claims. The product should be positioned around comfort, roomier fit, flexible movement and natural walking.

4. Signup forms + split test

I also want the signup forms set up properly, including:

• Desktop and mobile form versions
• Teaser and success states
• Connection to the Welcome Flow
• Ideally 2 form variants running as an A/B test
• Setup so the winning variant feeds subscribers into the flow correctly

5. Segmentation foundation

Please include whether you can set up core Klaviyo segments such as:

• VIP customers
• Engaged 30 / 60 / 90 day segments
• First-time buyers
• Repeat buyers
• Lapsed customers
• Never-purchased subscribers
• Purchasers vs non-purchasers
• Email engaged vs unengaged

I would also like these documented so I understand what each segment is used for.

6. List clean-up & suppression

Please include whether you can review list health and set up basic list hygiene, including:

• Suppressing hard bounces
• Suppressing complainers where needed
• Identifying unengaged/dead weight contacts
• Sunset rules if needed
• Keeping the list clean for better deliverability and lower Klaviyo costs

7. Editable templates and handover

I do not want email s that are locked or impossible to edit.

Please confirm whether you can provide:

• Drag-and-drop Klaviyo templates saved in my account
• Templates that I can edit myself inside Klaviyo
• Editable design/source files if you design in Figma
• Reusable components such as headers, footers, product cards, buttons and review blocks
• A simple brand style guide for future email s
• Fonts, colours, spacing rules and button styles documented

8. Copywriting and design process

Please include whether your process includes:

• Voice-of-customer research from reviews, comments and customer language
• Custom design around the Origin Footwear brand
• No generic template-library designs
• Bestseller and offer audit before deciding what each email should push
• Mobile, desktop and dark mode testing

9. Revisions and aftercare

Please include:

• How many revision rounds are included
• Whether revisions apply per email / per flow / per asset
• Whether you provide a Loom walkthrough after completion
• Whether you provide a written process document
• Whether you include support after handover, and for how long

Important requirements:

• This must be a fixed-price project
• Please include your fixed price in your application
• Applications without a clear fixed price will not be reviewed
• All flows and email s must stay in draft/manual mode until I approve them
• Nothing should be published, activated or sent without my approval
• Any DNS/domain changes must be sent to me first before being changed
• Dynamic product blocks and cart/checkout recovery links must be set up correctly where needed
• Email s must be mobile-friendly
• The full setup should be tested before going live
• I want a clear handover so I understand what was built and how to edit it
• I must own all templates, files, flows and assets after completion

To apply, please include:

1. Start your application with the word “ORIGIN”
2. A short Loom video introducing yourself
3. Your experience with Klaviyo and Shopify
4. Brands you have worked with before
5. Examples/screenshots of email flows you created
6. Any results you achieved, such as recovered revenue, open rates, click rates or conversion improvements
7. Your fixed price for the full project
8. How long the project would take
9. Whether you would split the project into milestones
10. What access you would need from me
11. What exactly is included and what is not included

Again, please include your fixed price in your application. If there is no fixed price included, I will not review the proposal.

This can become a long-term role if the first project is done well.